Display Advertising - The new traditional online advertising

Even if the display advertising is built on cost per thousand (CPM)

, there are ways to properly measure the results to ROI. The most important thing to remember when evaluating display advertising is that you know you're demographic and be just as selective with your Ads as you would be with keywords on sponsored advertising. You will also want to have a specific figure for what the customer lifetime value is. By properly managing a display advertising campaign, you will level the playing field with the "Big Boxes" and can uncover far more cost effective customer acquisition channels.

Display Advertising - The new traditional online advertising

By: Craig Almand

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