Diverse Beauty Of The Road Ahead Gradually Taken The New Path 100 000 000 000

and the first break through 100 billion appliance industry dollars compared to the

scale of the Haier Group, is a beautiful walk almost completely different path of development.

In the March 20 New Industrial Park, Handan beautiful ground-breaking ceremony, the wind whips up the sand filled the open air stage and a potted plant Pilibala to fall, wears hair and the He Xiangjian but vigorous and resounding: "2009 U.S. revenues of more than 950 groups billion in 2010 to seize opportunities to accelerate development, increase investment, to achieve 110 billion yuan."

He Xiangjian the U.S. group's founder, Chairman of the Board, only the primary school diploma, a native

Guangdong Shunde people, he said, "on (tone: sha) Good afternoon," when you do not hear him say "good morning" or "good afternoon", but these are in no way affect the U.S. 42 years to develop a group strategy of clarity. The first break with the home appliance industry, 100 billion yuan compared with the size of the Haier Group, the US's walk is a very different path of development.

Haier Group in 2004 Sell Income reached 101.6 billion yuan, with the instant diversification strategy started from the fridge, just a few years to the rapid expansion

Air conditioning , Television, computers, water heaters and other products almost all white, black electrical products and small household appliances. At the same time, Haier earlier implementation of a globalization strategy, the waste of money to promote the brand to the world, and set up factories in the corresponding country.

The sense of beauty is completely different. Although the development of the United States in recent years is also very fast, 45.6 billion yuan in 2005, 2006, 55 billion yuan, 75 billion yuan in 2007, 2008, 90 billion yuan, 95 billion yuan in 2009, but the beauty is the diversification of the road gradually before the line. He Xiangjian idea is, if not totally control the whole industry chain, it will not rush into, such as the U.S. firm's white and small appliances strategy, not to meddle in, including television,

Mobile Including consumer electronics products. This view also decided to enter a product industry will be very slow, because the establishment of the industrial chain can be non-overnight thing. 2004 America's only through the acquisition of Hualing, Rongshida way into the refrigerator and

Washing machine Even so beauty is not completely in both product development effort, until the 2008 acquisition of Little Swan, completed in 2009 white asset restructuring and industrial chain, comb, large-scale operation began officially refrigerators and washing machines.

As the founder of beauty, He Xiangjian has led America's gone through 42 years of development path

Beautiful loneliness, but also in brand internationalization lightly. America's has not fully started globalization strategy, rely on OEM is still the main export route. Such as the number of U.S. exports of air-conditioning accounts for 50% of its total sales over its own brand, but only 15% of sales. This is called 100% own brand of Haier far from. America's manufacturing sector has been peace of mind to do, follow the universal principles of the manufacturing sector: the scale of profits shared equally. So, no matter what products, beauty is all used high, medium and low take-all strategy.

Beautiful low-cost manufacturing alone, the same size will reach 100 billion yuan. This is Gou's Hon Hai under somewhat similar, than US's ranked ahead of step, the Hon Hai Group, with brands are not, but the scale is still more than 60 billion U.S. dollars. In such manufacturing enterprises, in fact, have more product innovation and management innovation, is the only way to make a profit from the low-cost manufacturing.

In management, He Xiangjian have long smoothed property rights, which Haier vague property rights are very different. Moreover, the United States of the professional manager system and the decentralized management of already well-known industry, which brought the company a flexible mechanism and speed of response. In addition, with Haier executives changed his team compared to He Xiangjian sort out the two early U.S. business group in the household refrigeration appliance group and U.S. group, and practical way to manage separately the two generals were is Bo Fang and Huang Jian. This is a bit like Lenovo, Liu Yang and Guo Wei has trained them so that their respective business development.

Diverse Beauty Of The Road Ahead Gradually Taken The New Path 100 000 000 000

By: polo

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