Do New Twitter Promoted Tweets Impact Seo In Pa

Since Universal search began last year, map listings always pop up on search pages

when you specify local PA cities.In addition, now you may also see shopping results, image or video results, and social results. For this reason, staying abreast of changes in the major social sites becomes very important for SEO in PA.

One major social site that has really been adding users in the last few months is Twitter.According to Twitters COO, the site now receives190 million visitors per month, and 65 million Tweets each day.

On June 17, Twitter started posting promoted tweets at the bottom of their Trending Topics, the spot where the most popular topics are displayed. These promoted tweets represent the first part of Twitters new plan to make money, and they are labeled promotional so that they do not interfere with users experiences on the site. Twitter has opposed putting ads into the tweet stream, and when a user clicks on these ads in the trends section, they are sent to a normal trending topic search result page that has the promoted tweets at the top of the page.

Should a company trying to do SEO in PA sign up for these promoted tweets? Perhaps not yet.Promoted tweets are priced currently on a cost-per-impression pricing model and open only to a few select large vendors such as Best Buy, Red Bull, Sony Pictures, and Starbucks. Twitter has said that this is just the first step in their advertising plan, and they will measure the success of Promoted Tweets before making changes. Promoted tweets will appear whenever the topic is relevant, and at the top of the tweet result page.The question remains about whether people will click on them, and further, whether they add to the bottom line for the company.

What else is new at Twitter for SEO in PA? Twitter now has a location sharing, featuring that shows a city or general area or venue that users can tag tweets with. If you click on the location name, this shows recent tweets from the same location. Tweet With Location is off by default, and you have to opt-in to the service. Then you can turn Tweet With Location on or off at any time, as well as clear your location before you Tweet. You may want to just show a general location rather than your exact home address too. The feature works by showing the latitude and longitude of your browser, and you can decide what type of location information you want to share.

Another relatively new Twitter feature that impacts SEO in PA is twitterlocal.com and local trending on Twitter. These new services allow users to see trends within their chosen countries or cities. In this way, Twitter can show newsworthy local topics. This service should allow local business to compete better when they use Twitter for marketing because they will be able to see what is locally newsworthy, and keep an eye on how their local competitors are using Twitter for marketing.

The impact of Twitter on SEO in PA has become measurable. Small PA businesses can now use Twitter to narrow their marketing focus and use local trending to identify potential customers.

by: Sue McCrossin

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