Recognising the cultural differences which exist when doing business in Japan is only the first step
. International organisations must also understand the reasons behind them to develop strategies to effectively cope with these cultural challenges. A Doing Business in Japan programme will help the organisation turn challenges into benefits and maximise the immense opportunities that doing business in Japan presents. Furthermore, it will contribute towards the development of an interculturally competent workforce, a huge advantage in this fiercely competitive global world.