Email Deliverability - Is Your Business Quietly Suffocating to Death?
Email Deliverability - Is Your Business Quietly Suffocating to Death
?
If you rely on email marketing as a part of your online strategy (as you should), then chances are you've been smacked in the back of the head by the same horrific thought as I have when looking at sub par results:
"Wait Are my emails even getting delivered?"
Email deliverability is no laughing matter, and theres a quagmire of conflicting information about it out there Before we go any further I want you to know that...
Youre not alone. And it isnt hopeless. Nearly everyone who runs a successful online business has had to question whether their valuable email marketing strategy is actually reaching the intended subscribers.
Theres an old adage from John D. Rockefeller that "Anything watched improves." Well, just watching your email deliverability rates won't fix anything by itself. But you will find that watching your email deliverability on a daily basis using a deliverability monitoring service will be a constant reminder to consistently and systematically improve your results.
Heres a disturbing example of what sub-par deliverability can do to a business:
"Fred X. has a subscriber list of 22,193 targeted readers in the "model train niche." And he has not EVER monitored his deliverability. On a good day, he would send out a blast offering an ebook or video about model trains, and gross in $50-$200 in sales.
Not bad. (But not as much as hed like either).
Sadly for Fred, he didnt pull in quite enough to quit his job and work on his Internet business full time. But what Fred didn't know was that his email deliverability was in the trash can. He was hosting his own open source mailing software(like PHPlist or GNUMailman) on a shared IP from his budget hosting service. (baaaad combo).
Fred got wise and ran a week long test using a deliverability monitoring service To his horror, he discovered that his email deliverability was just over 35% on average.
Ouch, Fred, Ouch.
So he did a quick Google search for "better deliverability." To his surprise he found a subscription based autoresponder service that boasted extremely high email deliverability of 98%. Only catch - it's $147 per month.
Should he go for it, or is it smarter to improve deliverability bit by bit on his own?
Answer: DO IT. At 98% deliverability he'd be making...(wait for it) ... between $140 - $560 per day from the same list and effort.
Now, Im sure youre thinking "Jeez, I hope MY deliverability is only 35%" (since improving it can be so profitable) but chances are you're not doing that bad. Still, even a 10% increase in email deliverability can mean 10% growth for the year with only a small change.
Improving email deliverability can save your business from the long, slow suffocation of over filtering by ISPs, but it's only the beginning.
Ask yourself: What it would do for your bottom line if you sent emails with subject lines that got 50% better open rates every day?
Now imagine that your emails were so powerfully written and impeccably crafted that 50% more people click the link and buy the product
Its easy to overlook the power of these simple "choke points" in your email marketing strategy, but more often than not it are these common culprits that turn a powerful profit into a peasant's pittance.
Where is YOUR email marketing strategy suffering the most? Hit the link below to get a free video report that just might answer that question in less than 15 minutes...
http://www.ListBuilding.com/deliverability
How to Make Cash Online Fast and Totally free Cash advance untill payday: A suitable alternative to resolve emergency crisis 3 Ways to Make Your Online Business Viral With Twitter and Facebook Three Facebook Tips for Small Business Web Application Development: Let Your Business Grow Bad Credit Unsecured Loans – Hassle Free Easy Cash Monthly Loans– Get Cash Now but Pay after Month Streamlining Your Business With Enterprise Resource Planning-ERP Door collection loans-Get cash with ease and comforts Paycheck cash advance-Get cash before payday Start up Business Loans – Make your Dreams come through Corporate Training with corporate and business unit initiatives Instant Text Loans - Pocketed Cash