Email Marketing Resolutions For Online Businesses
2010 is the year the year that your business is going to start getting amazing results from email marketing
. Why? Because you are going to follow the 'Bloomtools Email Marketing New Year's Resolutions'...
I will... send regular email newsletters
Frequency is key with your newsletters. If you send too often, you risk annoying your readers and causing them to unsubscribe (or worse, mark your emails as spam). But if you don't send often enough, you won't be able to keep your business top of mind.
We find monthly newsletters the most effective, unless you have really timely content like weekly specials. Whatever frequency you choose, make sure you stick to it to ensure your emails raise your brand awareness and strengthen your relationships with your subscribers.
I will... include valuable, relevant content in my emails
Your subscribers only want to read content that is relevant to them. They will quickly unsubscribe from your newsletters if they get nothing from reading them. So this is why you need to stick to the 80/20 rule 80% about them and 20% about you.
News about your company and your team is great, but the reader gets little benefit from that. Stick to valuable articles with how-to advice, tips, strategies and statistics that will help them use your products and services or content from your alliances that can help them in other areas of their lives.
I will... test and measure my results
Do you actually know what results you are getting from your current email marketing activities? If you're not testing and measuring then you are more than likely not getting the best results possible.
There are so many really simple areas of your email marketing you can test and tweak. Each time you send a newsletter, split your database into groups and trial different style subject lines (eg. personalised vs not personalised), different send days (eg. Monday vs Friday) and slighty different content to see what persforms the best. You will soon find out what your database responds to!
I will... use surveys to get feedback from customers
Online surveys are a highly under-utilised email marketing tool . The feedback you can get from surveys is priceless, yet most businesses are not using them. With the Ezy Communicator survey tool, the data collection and graphing is done for you, so there really is no excuse!
Two essential surveys an after-purchase feedback surveys where customers can rank everything from your store dcor to the products they purchased, and a newsletter survey to find out what they want from your email communications.
I will... build my database
The more people in your database, the more likely you are to get conversions from your email marketing. So you need to be constantly adding more people to your database. Adding existing clients, suppliers and alliances is easy adding prospects will require some creativity.
These days people are somewhat reluctant to hand over their email addresses. So you need to make it simple (easy to fill out box, ask them at the point, just ask for first name and email address) and worth their while (either a one off bonus or ongoing discount for joining will get them over the line).
We know most people struggle to stick to their New Year's Resolutions, so that's why we've made these really simple for you. Come up with a marketing plan at the start of 2010 that incorporates these activities and watch your open rates, click throughs and conversions increase you'll wonder why you didn't do it in 2009!
by: bloomtools
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