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Emphasis On Service Differentiation A Must In A Babysitting Business Plan

How times have changed! Earlier a male was considered to be the breadwinner of the family while women were expected to look after the house

. The traditional society has undergone a major shift. Now, the idea of women taking up full time, demanding jobs, has become commonplace. Such a scenario has given birth to a host of business opportunities. One among them is opening a babysitting agency. The business plan for the same should focus on:

Service Differentiation

For parents their kids are their most prized possession. The baby-sitting business is a highly sensitive one where every aspect must be inspected minutely and given due consideration. Convincing a parent to trust you with the well being of their kid is a tough job. The various measures you will take to gain confidence of a parent are the most important factors your proposal should document in detail. Your mission statement that amply describes your ethos, values, vision, and love for your business will be of immense help in your plan.

Staffing


Please consider that your human resources will give you a competitive edge. The HR factor is invaluable if you are planning to go for a babysitting agency. Take the utmost care to recruit the staff for your business. It can be safely presumed that a babysitter for all intents and purposes ideally should be female. Now who would you hire? Do you want a student who is willing to babysit in her free time to supplement her income or to pay her tuition fees; or will it be a woman with grown up kids (and certainly more experience) that you would want in your workforce? Your decision, to some extent, may be dictated by the choice of the people who want your services. Be very specific about your manpower requirement and where will you hire them from? What will be your compensation package and which qualifications would you want in your staff?

Location

The target audience here is clear. A babysitting business does not need to pay any attention to bachelors or a no-kid household. What matters is the location. You most probably would want to open your business in a locality inhabited with families. The factors you need to bear in mind is how much will it cost, the availability of space and how many competitors would you need to contend with?

Training

It is a type of business where behavior matters more than qualifications. A child will either love you or hate you- there is no gray area in between. Pay attention to the attitude of your workforce and train them to be really patient and compassionate. Ultimately, this is the one factor that will help you beat competition and thrive in a cut-throat marketplace.

Never forget that it is a business where passion is of importance and profit not the sole motive. You will really have to feel for kids and their well being if you wish to succeed.

by: Adams Brad
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