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Employee Engagement Is Big Concern

Bosses are increasingly worried that a lack of employee engagement will damage business performance.


Research by the Economist Intelligence Unit revealed that 84 per cent of executives working across Europe and the Middle East see disengaged employees as a major threat to their business.

Despite this concern, the study also discovered that 43 per cent of business directors confess that employee engagement issues are only occasionally or normally never discussed at board level.

Just 12 per cent of directors said that companies regularly attempt to combat low engagement by addressing issues such as staff motivation and identification with company goals.


Furthermore, the study found that an increasing number of firms may benefit from performance improvement consulting services as senior directors are experiencing difficulty in engaging employees.

Almost half of chief executives said that they were responsible for boosting engagement levels among their employees, while only 16 per cent of senior directors shared this belief.

Paul Lewis, editor of the report, said that chief executives might have to reassess their relationship with staff as the majority may be overestimating the effect their actions have on employee engagement.

He said: "This research strongly suggests that many, though certainly not all, CEOs retain an unrealistic and over-optimistic view about their own impact when it comes to staff engagement."

Most managers also believe that employee engagement levels have increased as 42 per cent think that workers are more engaged compared with two years ago and just 23 per cent think that they are less engaged.

The perception in improving engagement contradicts the apparent effects of salary freezes, pay-cuts and widespread redundancies caused by the recession and the current economic climate.

Ben Willmott, CIPD senior public policy adviser, recently warned businesses that increased employee satisfaction is a likely result of workers placing greater focus on just having a job during tough economic times.

"Employees place more value on simply having a job than they do during more benign economic times. They are also less likely to look enviously over the fence and think the grass may be greener with another employer," he said.

The Economist Intelligence Unit report argues that the hardest employee group to engage are "experienced and long-serving staff" but this view is only shared by 27 per cent of chief executives.

Generation Y employees, those aged under 25, are the most problematic group of workers, according to chief executives.

by: Martin Hofschroer
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