Empowering your brand awareness through social media

Empowering your brand awareness through social media

Advertising your company through social media is an excellent way to get in touch with your consumer base. It makes your customers feel comfortable and empowered, knowing that your company cares about their input. They're also more likely to pay attention to your company when they see it listed alongside all the other information in their personal newsfeeds. Social media management is also a great way to expose your brand to new customers: the friends and acquaintances of your existing customers will also gain exposure to your company through their friend's profile, and either be reminded that they too like your products, or simply become curious as to why their friend is interested in your products or services--and then quickly and easily add you to their own newsfeeds. The possibilities of this new type of marketing are only being pioneered now, but thus far they appear to be far more effective than traditional modes of advertising.

Simple banner advertising and TV-style commercials are rapidly losing their reliability as an effective advertising medium. People are always finding ways of avoiding advertisements when it interrupts their content. But this does not imply a general disinterest in products and services. Consumers depend on products and services for many needs, ranging from a banal necessity for life, personal image and social credibility, and a sense of cultural belonging (such as found in "niche" groups). Consumers do care about which products they consume, but because of the nearly unfettered accessibility of information offered by the web, they will take an active role in conducting their own research on what products are right for them--but on their own schedule. That is where social media comes in: by increasing your visibility through social media, you are making it easier for customers to access your company's information.

When you begin building your social media network, customers have immediate access to your home page, where they can easily choose to read more information about your products and services. Many companies also distribute "widgets" (merging of "web" and "gadgets"), available for free on their websites as a new type of interactive advertising. Widgets have a variety of features such as weather-forecasting, flight-booking, and all manner of useful (and real-time) updates on issues of relevance to your company. What better way of establishing positive brand awareness than by being useful to your customers even when they aren't currently buying anything?

social media management is easy to implement and maintain. It often only requires one person, or a small team of web-savvy individuals. If your company decides to use widgets as part of your general advertising scheme, you can contract all the programming and design out to one of many independent firms existing specifically for that purpose. After initial construction, social media management basically entails regularly updating your profile (which instantly "bumps" your company to the tops of your customers' newsfeeds) and occasionally asking questions about what consumers would like to see more of in your company.

Social media is just the beginning of the future of advertising. Although new innovations on top of this incredibly generative medium are escalating every day, the potential for more efficient marketing techniques through online phenomenons such as social networking, is only just being tapped. Opportunities for opt-in advertising, like e-mail marketing and social networking visibility, may increase over time and encompass many other activities as well, although the most welcomed methods are made possible through perceptive and intuitive social media management.

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