Evoc Mr. Xu Rong, Director Of Marketing And Management On Brand - China Small Digital Photo Frame

Editor's Note: In the May 18 "Non-Classical Management Forum conference

," We are fortunate to interview the EVOC company's marketing director Mr. Xu Rong. The forum is EVOC Intelligent Technology Co., Ltd. and Tsinghua University School of Management? Tsinghua Pioneer Park and the "Manager" magazine co-sponsored to explore and research the real local enterprise development for the management model to promote and facilitate more local enterprises good development.

EVOC Intelligent Technology Co., Ltd. Mr. Xu Rong, director of marketing

Brand a new direction Few years ago EVOC company is a user-oriented industry, focusing in the industry or inter-industry brand promotion; but in actual use among users to promote the general lack of industrial products it is not like TV, refrigerator, Washing machine So, one can clearly recognize that the use of products, industrial products, higher technology content, you need to expand our product promotion efforts to promote greater knowledge of the user. Each year we held a "technology exchange EVOC EIP will" is to better promote the embedded intelligent platform for technology in all sectors of the wider use of embedded intelligent platform to promote China's prosperity and development of the market.

Continue to adhere to direct marketing strategies

Current industrial sectors, the majority of enterprises, especially Europe and the United States and Taiwan companies to develop agents have been sold, but the EVOC company has been adhering to the direct marketing strategy, vowed to provide the most direct and efficient products and services . In response, Mr. Xu Rong explained, Taiwan and China have a certain relevance, Europe and America, her culture and language and we do not like agents of foreign products can not truly understand the manufacturing process and product advantages, the agents terms of what to sell are the same, as long as you can make money on it. This will definitely affect the customer's product service quality. SHENZHEN EVOC has its own R & D centers, direct marketing, and proxy cost the price difference, so our costs low, and the companies have 24-hour telephone service, you can solve customer problems.

"Non-classical" management system to bring high efficiency

Non-classical management is the development of EVOC company management experience 10 years experience, is different from the classical Management Case , Is under the situation of China Private enterprise . These ideas developed into a standardized system, they formed a non-classical management model, it lets EVOC efficient management of such rapid development under way.

So I was impressed by one that is - "said to lie" in EVOC have such a system, "a piece of paper, a pen, write clearly, to the hand / computer, use the Internet, write clearly, e hand," From a pragmatic point of view it aptly captures the vital management: improving business communication efficiency. In fact, doing business is to realize the multi-sectoral cooperation, communication in place, companies can speed the development of nature.

Postscript: HC International and Shenzhen EVOC as their first listed company in the field but also at the same time period were successfully listed in the Growth Enterprise Market, we hope that together the two companies can continue to grow!

by: gaga

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