Facebook is a great avenue for marketers in targeting their specific audience
. It also gives you the analytics and page insights that give good feedback and measurement on the activity done. The different options provided by Facebook can be explored and used for the advantage of marketers in boosting their popularity and sales. However, you must consider the ability of the users to create an immediate and equal action or feedback to you. You may also chose to get the service of a social media consultant to create effective social media strategies and to assure that all your efforts will not go to waste.