Facts And History Of Business Cards

Top notch folded business cards are considered as one of the most usual form of exchanging

contact details and information between business establishments and with the public. Originating in the country of China not later than the 15th century, these trade prints began its life as a visiting card, or also known as the calling cards. These calling or visiting cards were quite a bit bigger than the usual dimension of trade prints these days and were most of the time the dimension of playing cards that provided space for clients and visitors to write their name, notes and all other messages. Bound by the stern social rules, the use of these cards spread up to the country continent of Europe, where these things first appeared during the sovereignty of Louis XIV in the 17th century. And during that time, a new kind of calling or visiting card began to develop in England with a clearer sense of purpose. Newspapers remained an underdeveloped resource back then, which leave business minded individuals in finding their own manners of promotions and advertising their business to all potential clients. This niche demand led to the birth of the trade card.

Soon after the information, these trade cards quickly made themselves as one of the most well known form of business promotion and advertisement. With no formal numbering system at that time, the cards normally included a map, which directs all clients to the location where the business will be found. The earliest forms of these print materials were developed and printed using the woodcut or letterpress manner, and up until the early 19th century, these cards were still printed in monotone or by making use of simply tints, with lots of people opting simply for their name in black text on a plain white paper material. Improvements when it comes to the technology ensured that by the year 1830, lithographic printing was well-established manner in Europe and all these enhancements, including the alternative in printing with colors, lead business establishments to make increasingly sophisticated plans for the trade print.

Although these things continued to be well known in the 18th and in the 19th century, visiting cards slowly disappeared from circulation and its cousin, the trade cards, transformed and developed itself into a high quality business card that all of you know these days. these days, there are now limitless variety of alternatives for quality trade prints, with the highest quality lithographic printers making a great and consistent print outcome for all printing needs and wants. In addition, the birth of the new materials and manufacturing processes has also widened the making alternatives available for print like the thermo-graphic business card outcome.

As a very vital promotional and sales tool for business establishment in these days business world, a poor quality folded business card printing can badly mirror on a business. This has lead to an increase in the use of the thicker paper materials for printing these trade prints that are thought to make a better business impression. More often than not, a lightweight, unlaminated paper material was utilized, like the 250gsm laid board, but keeping with the need for a professional finish that is reliable, 40gsm are now being utilized. Further improvements like the matte or gloss lamination processes can also be added for a luxury card look and feel.

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