Final Google Penguin Update
With every Google Algorithm update, there are websites that benefit and then there are those that lose their placement
. A top tier position on Google is a major factor and it is what every website targets. On general, it is excellent practice to have a high ranking position because it is likely result in more visibility and more traffic to your website.
However, once your website is ranking high on Google, a sudden drop in ranking can have a significant impact on you online sales and lead generation.
Google updates its search algorithm quarterly, sometimes even monthly, to protect its 32 billion dollar yearly revenue from Adwords. This past April, Google released their latest Web spam Algorithm called Google Penguin, a code name for an algorithm update that is aimed at decreasing search engine rankings of websites that violate Googles Webmaster Guidelines. Google is getting stricter on its policies and it is in a companys best interest to adhere to these rules.
Here are some important facts on Google Penguin:
Google Penguin is not focused on improving the quality of search results directly. The goal is to penalize websites that are practicing bad back linking practices.
Avoid Link Exchanging: The You link me and I will link you tactics of the past, now mostly practiced by those without a professional SEO company, or by Black Hat NJ SEO companies, was the reason why this technique was captured by Google algorithm. Linking exchanges are not natural; a Google rightfully believes that while relevant high quality link building is a legitimate SEO practice, cheap, low value links are not.
Penguin benefits Quality Content: The best and the most reliable way to create quality backlinks is to create compelling content that real people really want to consume, share and link to. Quality content on your site, as a guest post on a popular blog in your niche, or through targeted social media distribution all will bring a surge in page rankings, as well as increase website traffic.
Avoid Black Hat SEO: Companies should follow the rules on Googles Quality Content Guidance and adhere to its strict codes of policy, either by fully understanding the rules or by working with a quality, local SEO company. Companies should not manipulate search results, buy backlinks, phish, or create multiple or sub domains with the same duplicated content. These tactics are cheap and get a quick increase is search engine rankings, but once you are found out, Google will impose a harsh penalty. Many companies never recover from a drop in their search engine placement cause by black hat SEO.
Remove the Bad Links: A domain with a clean link profile and structure will help a company in the long haul. In a recent post from Googles Matt Cutts, he specifically called out pages that were trying to fake relevancy. Therefore, linking to law
quality or low trust sites can affect your websites. It is best to always review where youre linking to.
Submit a Re-consideration Request: If you feel that you have been wronged by Penguin, you can appeal to Google. However, Google cares about the overall quality of the search engine, and does not need to adjust the algorithm to fit the needs of any individual website.
With all the updates to the Googles search algorithm, the worlds most popular search engine is fast becoming more of a publisher. In addition, Google is preventing over-optimization of links in terms of anchor text used and valuating links from relevant sites higher than non-relevant sites in terms of SERP (Search engine results page) visibility for the promoted website.
If you have been hit by Google Penguin in a negative way, or if you are looking for solid SEO and link building strategies that can help you get to page one on Google, there are basic actions you can take. You may be able to take these on yourself, but if now, find a local custom website developer and local SEO firm to assist you.
1.Create a microsite: Microsites are small topic focused sites that provide useful content on a relative product or service. Custom Landing Pages that can be used to promote one core business or service that your company offers. By limiting the site to a single subject, you can target a specific customer profile that has a problem you are able to solve. Since Custom Landing Pages can exist outside of your main website, they often can be developed quickly and cost effectively to support even a short term interactive marketing need.
2.Develop a blogging platform on your own website and write two-three articles of quality content per month. Be an industry expert and earn the respect from Google. If you need help developing a content strategy or even turning your ideas into full articles, work with a local content strategy company with a focus on interactive marketing.
3.Re-evaluate your website: When was your companys website designed? Website technology change quickly, and both your users and Google algorithms will notice if you are up to date. In addition, a SEO friendly Content Management System like WordPress can provide a company with a dynamic platform to take its online visibility to the next level.
by: Anya Cole
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