Google Play Is The Way

Many marketers are looking at Google Play to stimulate their growth in mobile market

. There is more than one reason to prove it that Android represents a much more profitable opportunity when you choose a mobile application development for this platform. Here is why you should choose mobile application development for Android platform.

Bigger yet cheaper platform

Android powers half of the total number of smart devices all over the world. All Android powered devices have access to Google Play. Maximum users access Google Play for downloading apps of their interests. Google also allows easy submission of apps and Android powered devices are comparatively cheaper than iOS.

Advantages of Android

Practically there are many advantages associated with Android mobile application development. These advantages provide a great environment for marketing, testing and quick rollout of apps. Since there is no app approval process, developers can quickly publish their apps to derive on-time productivity and benefits. If you find your app has a bug, you can quickly fix and publish it on Google Play. The update will instantly show up on all devices having your app. Finding apps on Google Play is also comparatively easy than finding them on iTunes. Finally, Android also solves the problem of marketing attribution.

Ways to succeed on Google Play

There are thousands of apps which wait for their first download. The issue is quite clear. Those apps are not up to mark. Here are factors helping you add the best of the things with your Android mobile application development project.

1) Good design, Great rewards: Good design is the primary factor to attract users. Many developers just port their apps to Android that result buggy user experience. The advice is that you choose an all-fresh mobile application development for Android OS. Good design is the only way to acquire great rewards and you can acquire a good design by developing the app form the beginning.

2) Prioritize device and OS support: In last few months, Android fragmentation has been an overly stressed topic; however, a set of 20 devices makes up 80 percent of the total volume and solves fragmentation. So, if you succeed to prioritize your device to 20 different Android devices, consider that you have optimized your app for 80% Android phones and tablets across the world.

3) Look forward: Monetization issue has got so much press but there are already indications that this situation will soon improve. All you need to do is look forward.

4) Other Practices to follow

Here are some other practices that developers can do to maximize the return on investment on an Android mobile application development.

Choose a suitable title - Many times app developers choose an overly creative title. But does that creative title add search potential to an app? No, it does not do. Try to shape a title with inclusion of phrase through which users can easily search and remember your app.

Use keywords in description - While writing description for your app, try to use key phrases but do not use these key phrases more than five times. A description with key phrases / keywords makes the app searchable.

Test your efforts - The above given recommendations are not picture-perfect but they are based on accumulated experience shared by successful android mobile application developers.

Dont be afraid to experiment Mobile platforms are still new to everyone. So you have all the liberty to do lots of experiments.

by: Shubhangi Verma

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