Financing?? To Survive The Winter Lighting Distributor Offering A Total

If you want to ask lighting distributor on the market in 2009 how high confidence

, the answer is less than 50%?? This is the day on some channels of commercial operating conditions Guangzhou findings.

Paying attention to the upstream manufacturers survive in the winter season, the state, we do not ignore the concerns of the downstream channel. In China, individual merchants selling light more than do light 10 times the total number of enterprises, most of them are funding small scale, weak profitability, by proxy for gains of two or three brands, and some even by Miscellaneous brand lighting products to sell and support families, earn a hundred thousand a year if it is quite satisfied. However, the financial crisis and weak consumer market when they are first to feel the chill of a group of people is their first to be affected. In particular, a number of small and medium sized retailers, this year in September after retail sales fell last year as much as 60%.

At this moment, they are even more than the upstream manufacturers inability alone. If we say that manufacturers can now also get the local government and finance, financial sector with capital, or access to foreign capital into, or through integration of resources or assets of conversion is supported, but the channel distributors to do? They are do nothing, have no choice but to send expect the market to rebound.

At this point, who will give dealers the confidence? Who can give them solve their financial problems? Who can save them?

Dealers first thought might be a cooperative enterprise?? First, the upstream companies get money or credit line support; 2 delivery is to extend the loan period, access to goods inventory replenishment support to reduce the purchase price to increase product margins and so on. Late last year, NVC lighting Huizhou commitment to its channel in 2008 provided 200 million yuan credit line market is a real action to save dealers, the 200 million yuan loan of objects covered in 36 operations centers, more than 2200 Home brand stores and more than 1,500 dealers, in the form of cash and goods.

However, not all businesses can do as NVC?? After all, most companies in real bad, bank line of credit is limited. Moreover, the strength of a company alone to bear hundreds and even thousands of national distribution network of integrated credit, the risk and pressure are enormous.

Well, there are other better way? There. That depend on where the lamps lighting distributor market management office. Lighting market management office can be combined in the credit market the better business, set up an asset management company, dealers in fixed assets as collateral, and served as one of a shareholder. And then invite local government and banks over, incorporation of a credit assessment and security companies, asset management companies and shareholders to do the credit assessment and security. Finally get huge bank financing, press each dealer's share in the asset management company in proportion of the shares, giving them the appropriate credit.

by: gaga

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