If you are thinking of engaging a public relations there are a few things to consider before getting started.
Are they local to you?
Do they have a knowledge of your market?
What are they likely to charge?
All PR agencies are different; depending on their experience they may be suitable to help you and they may not. Marketing Companies tend to work very much on recommendations; and as such can tend stay within one industry sector. By being recommended to other businesses, fiends of clients they can build up a wealth of experience in specific industry sectors (whether this is FMCG, defence, food and beverage) knowing the media and local press for that market.
This is both good and bad. Good from the point that if you fall into that market, then they will be a good PR company to help you in your campaign. Bad from the point that if you are not involved in their market - they they will have to learn about your product, spend time (which you are paying for) to get you into the media (which they may not already know) all costing time and money for you.
Local PR agencies are always best, as you can meet them, they can meet you - working closely always addsstrengthto the campaign and ensures you get value for money.
If you are considering using a PR agency, the Marketing Quotes is a free service to help you get free quotes and advise fromexperiencedlocal marketing companies