Five Star: "promotions" By The Consumer To Call The Shots - Five-star, Electrical, Yongle

Every Golden Week holidays, various types of

Promotions

Activities are always emerging. However, every year many consumers, said many businesses launched promotions that consumers can not read, or the consumer does not want. For this year's Golden Week, a business that "promotions" Consumers have the final say. Yesterday

(September 21, 2005), household appliances circulation predators

Five Star

That will begin during the Golden Week national shopping needs of consumers and consumer-to-business marketing approach to start research, will be used in the Golden Week, the most popular consumer promotions.

Star from September 20, 2005 from 8 major provinces in the country in 60 cities in the debate about the "2005 Consumer Promotions recognition appliances," large-scale market research activities. The research is expected to capture the views of over 5,000 consumers, Five Star will focus on what consumers are most interested in promotions, consumer promotions that can bring their own what the best interests of what consumers want businesses to provide special services, consumers want to know through what channels such issues as business promotions for Comments.

Say the five-star appliances, has purchased a large number of pre-Golden Week special products, the five-star service within the system and the background

Transport

Vehicles ready to have in place now will follow the investigation results to determine the specific form of promotional activities during the Golden Week. Research activities will be expected before the end of this week, the specific program of promotional activities likely to follow.

Five Star, a high-level view,

Home appliance chain

Enterprises began to fight for market share is heating up, only the forward-looking grasp of consumer demand, the right to develop

Marketing

Solutions, in order to win market opportunities. The survey for the Five Star has set up a special team, and invested more than 200 million of funds.

It is reported that the five-star The research activities in Jiangsu, Anhui, Zhejiang, Shandong, Sichuan, Henan, Yunnan, Jiangxi eight major provinces at the same time. Research on the promotion of consumer awareness and understanding of the form, the form of preference ranking on the promotions, marketing of various forms of home appliances category ranking, the attitude of the overall promotion form 4 fronts. Comprehensive understanding of the purpose is over, of all ages the individual needs of consumers, the market for future business

Plan

Program to do guide.

Extremely rigorous research activities, all samples must be screened prior to the consumer, the object must be a nationwide survey of household appliances potential consumer groups, that is the next one year, consumers have to buy household appliances intended. In order to clearly grasp the personality in consumer spending throughout the sample collection requirements must be access to local permanent residents, the age of 18? Between 55 years of age. Five Star King Star Planning Director of the Centre said, "We spent a lot of manpower, material and financial resources, it must be asked in this survey is the most accurate, scientific, serious."

With industry

Expert

Analysis, in recent years, the rapid growth of China's home appliance chain enterprises, business growth mainly by increasing the number of stores and

Advertisement

Promotional support to drive. With

Appliance Retail

Industry

Competition

Increasingly intense, single commodity profits to continue to reduce household electrical appliance enterprises to enhance profit growth mainly depends on the commodity

Sell

Volume, and advertising sales support is also key factors affecting sales. Appliances business needs through the market research, promotional activities in this way to determine the form, after all, better methods of competition.

Five Star president and Jian-Guo Wang believes that the development of home appliance chain enterprises has been raised from imported into the expansion phase, with the increase in consumer demand appliance user, the user focus of attention has gradually shifted from the product itself, enterprises can services provided and the comparability of the price. If the company's marketing programs, or to follow the old tradition will make the present, most businesses can not form the consumer home appliances loyalty. Consumer demand for home appliances the user requirements of product diversification, promotion, personalized, humanistic service. The home appliance chain enterprises have to provide their own promotions, but did not provide a variety of consumer demand based, customized content and advertising promotions. Five Star launched a large-scale consumer surveys consumer preferences is also leading the industry return for practical operation, to return to level up to meet consumer demand.

by: gaga

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