From Word of Mouth to Word of Mouse - The New Rules of Marketing
It is no longer enough to have a good product; you must have the best product at
the best price and be able to demonstrate it immediately! There is still great-untapped wealth in the world of internet marketing for those who are clever and innovative enough to master the new rules that govern the current trends in technological marketing advances. The lowly mouse has proven to be mightier than the spoken word as millions of messages and images are transmitted hourly through cyberspace. Learning how to take advantage of it all can mean a more successful you!
From Word of Mouth to Word of Mouse - The New Rules of Marketing