Generation Y Characteristics: 5 Secret Tips To Rock Your Business With The Y Generation

For many owners and managers Gen Y are puzzling

, perplexing and difficult. Many report that they don't want to do the grunt work, don't know very much about getting a job done, and don't respect their elders. They expect good pay with flexible hours and want their work to be meaningful and fun. Because of differences in generations, it seems like they want it all but haven't earned it, yet. There is both truth in each of these assessments and a secret tip for how they can be assets to the company.

Here are five tips for how business owners and managers can put the characteristics of Generation Y to work in ways that will benefit the company:

Tip #1. Gen Y are energetic. They want to be busy and they want to help. They want work that has good outcome for people and a positive impact on company goals. Forget the waiting period; it can be like punishment for energetic people. I once worked for a manager who gave me a longer "adjustment period" because her previous employee had left within a year. I could have helped reduce her workload but instead, wrote a manual and mostly worked at staying awake at the desk for eight hours a day. Give Gen Y a real assignment just as soon as they start the job and explain that everyone does grunt work from time to time.

Tip #2. Gen Y are knowledgeable. Gen Y professionals are in-line to be the most educated generation for their time, second only to baby boomers. They have not only achieved at academics but have experienced many types of learning through service projects, music, travel and sports. Give them respect for what they know and help for learning how to navigate the "foreign territory" of workplace environments and they will return it.

Tip #3. Gen Y are multi-cultural. They've grown up with more diversity in society than any American generation and are comfortable with it. It is not unusual for them to develop relationships with someone they've met on the Internet in Malaysia or in Africa. With the help of technology, everyone feels to them like the person next door. Companies with diverse and global markets or those that want better customer relations in growing American ethnic groups can put this characteristic to work fast in sales and customer relations.

Tip #4. Generation Y are socially conscious. They really want to make the world a better place for people and believe that any company can do their part. They want to have a positive effect in people's lives and for the planet. You may want to make this part of your company brand because your customers are likely to feel this way, too.

Tip #5. Gen Y know more about everyday technology than any generation in the workplace today. There's no doubt about it, they're the first generation to be totally digital - in other words, they didn't transition from non-technology into technology. They can probably help you a lot here for ways to collaborate, save meeting time and reach out faster to more people with technology. Businesses need social capital right now and Gen Y can help grow it on the internet. Put them on teams right away to keep the company up to date and competitive into a rapidly changing marketplace.

And, your business can reduce costly turnover by putting to work these characteristics of the Y Generation.

Bottom line, business owners and managers need to learn a few things about Generation Y to help them achieve and to "rock-the-company" into a profitable future.

by: Tinker Barnett

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