A cheap website designer may be the best web designer for you and your business. After all, any designers of websites want their client's websites to appear among the top choices of the search engine results. Early on, users added the key word multiple times to get the search engine to push it to the top of the list. Today a search engine will return listings based on what it decides decides being based on an algorithm, as it does not think is relevant to the inquiry. Google bases this on hundreds of factors. Search engines criteria may be geared to local searches, how else would a person who lives in Bend, OR get local business websites appearing on the first page of the search listing? Searches may also be by industry. So you want your cheap web designer to make sure your site has SEO appeal so to speak.
One thing to remember is that a search engine is supposed to be user friendly. When your cheap web designer creates your website make sure it is user friendly also. Nothing is more frustrating than clicking on a search engine result to find the site is under construction. Your site needs to be useful for SEO.
Besides being user friendly for all users including those who got there through another link you want your website designer to make your products easily viewed and available to purchase. This means just like a retail store your checkout has to be painless. It cannot take very long to complete and it must be secure too. It has to allow efficient transactions. This can easily be achieved with some additional links like a direct link to PayPal if you accept that as a payment method. You also have to have choices for delivery to the buyer unless you offer free shipping at a certain purchase amount. There are times when you would like to reduce inventory to add more items to your product catalog so you want your website to allow you to insert a percentage discount during certain times of the year.
Another friendly feature is offering a way to save an item for future consideration or allow the buyer to create a wish list like some of the larger online companies do. No reason a small seller can't do the same thing. Also offering the ability to share with a friend is another feature you could try out. It may not work for your stock but there is no harm in offering it. Also something else that is frustrating to a potential buyer is the inability to update or delete cart items. A buyer should not have to delete the entire transactions to update quantities in their shopping cart.
Perhaps just as frustrating is the multitude of emails that appear after a person makes a purchase so offering a monthly email with new products might create a positive relationship and perhaps future purchases from a repeat buyer which is the goal of any retail store.