Glanz: Small Household Electrical Appliances Words Against The International Giant National Brand

Before

Before

Glanz

Launch "

Life

Small appliances

General offensive end of the year, "issued" a century enterprise, the World Brand "strategy, and said it would by virtue of its inherent size, technology and brand, strong words against the international giants

Philips

.

Small appliances general offensive end of the year

"In

Kitchen small appliances

Markets,'s crowded noisy features is obvious, it was said that the Chinese kitchen appliance industry in 'the Warring States Period', can be described rather aptly. "Han Wei, general manager of Galanz Sales Corporation of China, Galanz the launch of" life small household electrical appliances general offensive end of the year "an unprecedented effort, in which the appliance market kingpin-type high-grade" black crystal

Panel

"More than 40% price cut, the average decline has more than 30%, then even

Microwave ovens

Price cuts can not match. "And

TV

,

Air conditioning

Compared to other large home appliances, high profit margins of small household appliances in recent years become a hot spot of the root causes, so a lot of no-name enterprises have diseconomies of scale, product quality is poor, still has its own living space, "Han Wei, said "This is once again hold high the price Galanz sword of reason. "

Words against the international giants

Han Wei said the end of the year off the price frenzy, but the implementation of the New Galanz small home appliances the beginning of a development strategy, Galanz will accelerate in the next few years, small appliances, this group of third carriages forward speed, the impact of China's small household appliance industry king throne, to do small household appliances market, Philips. Insiders pointed out that, as an international small appliance giant, Philips electric shaver in the Chinese market accounted for more than half share leadership with Galanz microwave phase match, can not but say that is a miracle. The Galanz the efforts of the kitchen appliances mature market structure also is being formed, with the inherent self-confidence Galanz scale, technology and brand to challenge Philips.

Are groundless?

Strong words of international giants

Philips? This argument is sensational? Filed Philips, small household appliances in the field of personal care has been revered king, in particular, electric shavers,

Hair dryer

Products even to the monopoly position. According to reports, Glanz 1992, into the microwave oven industry, a microwave oven price several thousand dollars, profit alarmingly high, there are very few brands, and now small household appliance market in China and then in the microwave industry, do have somewhat similar , in Glanz small home appliances into the few short years, Glanz small home appliances into multiple growth each year, the fierceness of eyebrows in the world would also enable small appliances peers feel nervous. According to reports, the field of microwave king expansion to small appliances, in fact, the most favorable choice. Correlation terms from the product, microwave oven attached to a small appliance industry, a lot of parts, manufacturing equipment has always been close and

General

, So from

Purchase

And production can maximize economies of scale; tension from the brand perspective, Galanz microwave experts for many years to create the image, can achieve expert extension to kitchen appliances, small household appliances industry in the formation of high tension; from the channel terminal to analyze, Galanz microwave channels across the country end, can be used for small household appliances, not only can increase the total sales, while also sharing the cost channel, achieve the dual purpose. Therefore, some experts believe that in the current development situation of small appliances excellent situation, the microwave oven price king tide and release to launch new era industrial development strategy, is no accident.

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by: wowo

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