Good Lighting For Your Lighting Products Also Have Good Marketing - Lighting Market, Led, Lighting -

Good products do not mean to sell, selling products are easy to sell a certain method

. Undeniable, and now Lighting Market is the most fire, the most dazzling is the LED, it is very promising indeed a good product, but not a products to sell, selling more than the mainstream products.

Can become a mainstream product, the first thing mainstream business recognition, input and guidance. Products can Sell Out of its roots is the first product of function, style, etc. can meet the market demand. To do this, you need to complete the major manufacturing companies in technology, product development, style diversification, production cost control, marketing spend enormous efforts, no company can do alone. That is why, this year Foshan lighting, Op, energy, NVC and other traditional lighting predators also voted heavily to squeeze into the field of LED lighting. Their waves, so that LED lighting manufacturers increasingly popular in the upstream, so that LED lighting from traditional engineering, decoration area to mass, and began selling into the mainstream category.

Good product needs good access, which requires dealers to promote the terminal. LED lighting is typical of high technology, sales depression of the lighting category. Dealers not only bear the product into the purchase, inventory, distribution, service functions, for new products, but also bear the publicity, promotion, Shopping guide role, especially in the market awareness and business-led low-consumption lighting industry, consumers whether to buy related products, a category can become a local popular consumer trends, distributors play a key role. Dealers need to be able to quickly distribute funds quickly withdrawn from circulation, "selling" products, LED lighting despite higher profits, but because of technology, price, cost, service and other reasons not Kuaijinkuaichu, coupled with the future market is not predictive operational risks arising from, LED lighting has not become main business selling products, businesses do not invest more money, manpower, material resources, including time management LED lighting products.

Consumer recognition is the ultimate success. The reason why good products "do not sellers," an important reason, but also in the past, consumers used to buy old products or old products had a way of thinking, or even habits, emotional worship, while worried about his purchase of the new product will loss of uncertainty and risk, making it difficult to accept other performance, quality and better products. So let new things to the maximum cost authorized Education Cost. Obviously, because of concern about the lighting products feature low, LED in the eyes of consumers, or "outsider." Consumers spend 10 dollars to buy an energy-saving lights are hesitation, with tens of dollars, the purchase price of 100 yuan or more LED lighting products, its difficult to even imagine.

Can say, LED fire started in the upper reaches of the enterprise, and in the downstream distributors in less than tepid, the terminal consumption is just a little heat. Really popular mainstream products, there must be enough market share and profits, attract more enterprises to improve technology and product R & D, so that distributors have sufficient profits to education and to guide consumers and ultimately enable consumers to purchase real Wumart cheap and cost-effective products to achieve a balance between the interests, so as to form a mature and complete consumer market.

Good product but also good Marketing , How can marketing do? This is worth considering, and everyone has their own stomach by a, It sounds simple, but doing it too hard, have a good team, have a good strategy approach. One network is the most direct and simple, now store is so popular, B2B Electronic Marketing than to participate in fairs, exhibitors saves time and effort. Recommended.

by: gaga

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