Tourism Marketing, The New Mantra For Hoteliers

Tourism marketing is probably the best way to generate business for your hotel or your tourism service

. This is the most basic, fundamental principle of the travel and tourism industry. If you want to be visible, then you have to take steps to ensure that you are visible and what better way of achieving that than by using a proper marketing tool?

Hotel marketing, destination marketing or travel marketing be it any of these three forms of marketing, youll have to manage them to the best of your ability. This can only be possible if you have a marketing pro, such as arcRes at your side. Advertising today is not as simple as it used to be. In fact, it is one hell of a complex business.

One has to tap into all the tools that are on offer today. Confused?

SmartPhones

Take SmartPhones for example. These arent just phones which will enable you to do your office work effectively and in peace. Nope, you have to see them as a marketing tool. SmartPhones are used by thousands of travellers over the world. They not only enable businessman to do their work properly, they also present exciting new marketing opportunities for hoteliers.

So how should one use SmartPhones as a marketing tool? Pretty simple. Make a .mobi site for your hotel or your tourism service. These websites are mini sites of about 12 pages in length. Make sure they come with a booking engine and youre good to go. Of course the best part about these sites is that they dont require travellers to download anything other application, which is not the case with conventional websites.

The .mobi websites is taking search engines like Google by storm and ensures maximum visibility too. These will not only act as a great marketing tool for your site, but will boost all the current marketing that you are doing for your site, it will be, in the form of a kind of reinforcement for your marketing strategy.

Facebook and Twitter

Moving on to social networking sites like Facebook and Twitter. Facebook boasts of 200 million users and the number is increasing everyday. It would be foolish not to tap into such a large volume of traffic, more so, because a Facebook page, with a booking engine will enable users to book their stay with you right away. Fast, easy and convenient, thats what marketing using a social networking site, is all about.

Moreover, by taking part in discussions and being a part of groups which have a large number of travellers as members, you can advertise your hotel or service and invite members to come and sample your services. This will provide an additional method of marketing.

Marketing today is probably the only thing which differentiates a successful business (tourism related or otherwise), from an unsuccessful one, so do ensure that you make a heavy investment in the marketing department of your business. Try arcRes free 30 day trial and feel the difference in your tourism marketing strategy, like I did.

by: Ian R O Clayton

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