Google Adwords: Five Tips To Profit

Advertising on search engines is undeniably a paid for traffic source that seems to be a bewilderment to many online marketers

. With that in mind, there is a place for you in this massive search engine conundrum, no matter what size your business. It makes no difference who your product appeals to because search engine reach is extensive. Google is a behemoth when it comes to search engines and gets about 65% share of all keyword searches as of August 2009. Familiarity with Google Adwords is vital knowledge you should possess in order to advertise your business successfully no matter if you are brand new to Internet marketing or a superstar entrepreneur. What follows are five of the most important tips for Google Adwords success.

1. Choose keywords that represent your business

Keyword competitiveness is often a good metric for determining who will catch sight of your ad but is not the only measure as to which ones will convert to sales. When running an Adwords campaign choose keywords that have a decent volume of daily searches and most accurately epitomize your business. If your keywords fail these quality factors then you may lose a large portion of potential customers.

2. Run mini-campaigns first

This rule represents what all advertisers must do when launching a new campaign. Ask yourself, what is the key purpose of spending my advertising dollars? The answer is to convert potential customers into paying customers. If your ads do not attain a minimum expected ROI then toss them out. Run tests of five, ten, or more ads to see how each perform. Which ads receive the most page views and which convert best? Keep the top-performing ads from each test and use this as your standard to test new ads. You must keep testing new ads against the older proven ads in order to boost your conversion rate.

3. Non-converting ads should be dropped

When ads don't perform as anticipated then lose them. You can't spend your way out of trouble. If you run several competing ads during a test and only say two give you a good results then you should lose the ones that are under performing. The losers will draw your earnings down. Your attention should be to make the performing ads even better and not try to fix the ones, which are broken. As an Internet marketer, you dont have unlimited capital to run massive campaigns so stick to the small ones that bring in the best results. Run with the winners and toss the losers.

4. Run ads to obtain research knowledge

You must know what is going to work Online and what isn't. First, run a Google Adwords test campaign. Pick your top five product names or tag lines and then write ads that are optimized for each keyword. Each keyword should be run in its own Adgroup in order to obtain a high quality score, which can lower your cost per click. The winning ads will all have high click thru rates (CTR) compared with the losers. The research data gathered from your campaign tests should provide evidence as to the winning combinations of ads and keywords.

5. Conduct a profitability analysis of your Google Adwords campaigns

If you run campaigns that are not converting well then you should consider whether they are worth the effort. Time spent on a losing campaign takes away from another campaign, which may be the money gusher. Bottom line, if the campaign is not as profitable as you would like then close it down. If a campaign is only breaking even then it is a judgment call as whether to spend more time improving conversions. It's surprising how even the smallest of campaigns can eat up your time. Determine how much time to invest to accurately test a Google Adwords campaign before declaring it a winner or loser.

by: Wayne Hairston

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