Google V/s Yahoo & Bing
Over the last few years, Google has ruled the roost among search engine providers
. However, Yahoo, while initially lagging behind its toughest competitor, in almost all spheres, has caught up; emerging as the second most-used search engine. In 2009, Microsoft threw in the ring, its own Search Engine, Bing. Later in the year, it was announced that Bing will power Yahoo Searches. However, the complete transition of Yahoo users will only happen in 2012, until then businesses do have some differences among the three key players to take note of.
Note the difference
An effective
Search Engine Optimization strategy offered by seo services company should keep in mind the differences between at least two to three Search Engines, if not all of them.
As per comscore.com, in 2010, Yahoo and Bing had about 18.9% and 12.7% share respectively, while Google has over 60%. A
SEO Company that offers seo services will be looking closely at all these numbers to ensure their clients sites are effectively optimized.
Search Peculiarities
Essentially, since Yahoo is looking at moving its users to Bing in the next year or so, a
SEO Services can help its clients better by looking at how Google and Bing compare, and how this can impact search engine optimization.
While strategizing seo for both Google and Bing, some aspects can remain the same; for instance sitemaps, which are essential for search engine optimization, neednt vary.
Bing offers content preview, through which users can roll over the link and take a sneak-peak of what the site has to offer, which opens up new opportunities for an seo company to play with, when offering their clients seo services.
Key Variants
Over the last few months, many Search engine experts from the world over have analyzed the difference between Bing and Google, and have concluded that some key seo factors differ.
For instance, Backlinks seem less important in Bing as compared to Google. Inbounds links may be considered important to ranking higher in Bing.
PageRank, Googles link analysis algorithm, works differently on Bing. Not suprising, considering that Search Engine algorithms differ, since they are a closely guarded secret.
A seo company will be able to guide their clients through these and more subtle differences.
Recently, Google, Yahoo and Bing have come together to create standardized tags (schema.org) in a bid to provide better Search Results and strategists are already working out how this coming together of the three Search companies will play out.
by: Sakkun Tickoo
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