Google Shopping Has Got Marketers To Rethink Their Strategy

With the introduction of a brand new concept called Google Shopping

, the IT Giant Google has now got marketers to rethink their marketing and pricing strategy. This new strategy as laid down by Google has had an adverse effect on the world of e-commerce marketing. Although many retailers do believe to have a positive outlook about the change but still do happen to have a few serious apprehensions.

There are also rumors that many marketers would have to rethink their strategy especially when it comes to lining up products from being free to being paid. Leading online stores are of the opinion that Google Product is a trusted source of extensive information for business and Google Shopping is an upgraded version which could outperform the existing version. Google Product which is now being upgraded to Google Shopping is believed to have had improved conversion rates and creating a sense of excitement for folks who can really make the best use of it. If used optimally then users can even increase customer volume or even bids.

Many upcoming online portal owners consider Google Shopping as a blessing in disguise. It can help improve channel performance and if Google Product is replaced with Google Shopping then it should allow such small setups to compete with major giants or key players who are well established in the online space. There is also hope that Google Shopping would help in providing extensive and accurate reports and support what is called de-cluttering.

Many marketers can clearly witness fluctuation of sales on a weekly basis and have no idea what could be the possible root cause. With the introduction of Google Shopping it is believed that many marketers would have support on the de-cluttering part of search engine results for a variety of e-commerce related queries.

Most vendors do praise Google for being able to monetize the search results for all kinds of retail listings and that with the introduction of Google Shopping search product search results would be more refined and accurate. On the contrary, many others are somewhat concerned that smaller retailers may have to suffer. This is because both money and time may have to be utilized to manage Product Listing ads. This was better in the older version where they could simply make a few tweaks in their products or pricing.

Most establishments who were enjoying large revenues by making the most of Google Shopping would now have to rethink their strategy. They may even have to cut down on margins to be able to accommodate the new features of Google Shopping.

There has been no timeframe given by Google yet as to when and how this new concept would be launched however this could have an impact on retail budgets for this year especially on holidays. Many merchants and establishments certainly do require time to upgrade their own platforms as well as pricing scheme. Without doubt, Google Shopping has been given a mix response and only time will tell how really beneficial it is for most marketers.

by: Rachel Bilson

POST COMMENT

Google Needs To Leave Things Alone All That You Need To Know About The Latest Google 2012 April Update Google Map Will Hit A Crisis Google - Things To Remember When Looking For Seo Company Google Seo Company India How To Avoid Google Penalty? Things Seo Service Providers Should Offer For Google Optimization Google Apps Backup Tool Need Of An Hour Google Is Stepping Forward For Beating Apple Voice Control Siri How To Handle Googles April Update Local Seo Beyond Google Places Top Google Panda Update 3 Seo Tips More Location Options From Google Adwords