Graduate School Marketing

Graduate School Marketing

Graduate School Marketing

In today's world of education marketing, a graduate marketing professional needs to use every available tool to them, of course on a shoestring budget. Some of my thoughts:-advertise to your own undergraduates, use free options here (post notices of grad fairs, bulletin boards, anything internal)-encourage the admissions folks to have a weekend "telethon", this can and does generate a nice chunk of leads quickly-advertise in professional conferences and leverage NAGAP and CGS however you can -to attract the local audience, consider radio and local TV advertising-to attract a wider regional or national audience consider graduate website directories, such as gradschools.com and consider the GRE Search Service, both I highly recommend-be very consistent with all marketing publications and websites, students want to see the same things-consider using online testimonials from students you are trying to attract on a gradschools.com and link it to your application-list the chain of command in your graduate admissions office (you would be surprised by how many grad schools dont), make yourself accessible!-Leverage your current graduate students, these are great sales folks for you, ask them for a testimonial!-get feedback from students who turned the school down, find out why, and who did you lose them to ? If you are trying to attract a local audience definitely consider radio/tv advertising. You want to do a little research and find out who has the best ratings, and advertise during key times of peak traffic. Remember over 56% of prospective graduate students want to study within 50 miles of their house.

best, matt

(marketmpb)

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