Hackensack Dodge dealerships enjoying rocking new Ram truck partnership

Hackensack Dodge dealerships enjoying rocking new Ram truck partnership

A lot of brands are doing everything within their power to differentiate themselves, and Hackensack Dodge dealerships are seeing the trend building across their own brand. Marketing can be tough in a market like this, so it is important to focus on doing everything you can to keep your brand at the forefront of the automotive revival. Well, for your Hackensack Chrysler dealership, that apparently means delving into the popular music scene, and a new partnership between Ram and the Zac Brown Band is resulting in the "Letter for Lyrics" initiative, a program that intends on delivering one million letters to U.S. soldiers in return for one million "Breaking Southern Ground" CDs.

"Just as your vehicle is an extension of who you are music also defines your inner character," said Olivier Francois, Lead Marketing Executive, Chrysler Group LLC. "The Ram Truck Brand and Zac Brown Band both strive to connect with people and have a unifying 'can do' attitude and a character filled with authenticity, care, passion and pride."

As a Grammy award winner, the Zac Brown Band is keeping Hackensack Dodge dealerships excited about the future of their brand. Even though hard times have been upon us as of late, it's important to keep in mind that we have people out there fighting for our freedom. Fortunately for your Hackensack Chrysler dealership, that means that their brand is backing everything that the United States of America stands for. With Memorial Day just behind us, there couldn't be a better time for Ram fanatics everywhere to stand up for what they believe in.

"We are excited about the new alignment with Zac Brown Band," said Fred Diaz, President and CEO Ram Truck Brand, Chrysler Group LLC. "It's the Grammy-award winning 'Best New Artist' meets the 2010 Motor Trend 'Truck of the Year.' It's a true win-win partnership for our customers, dealers and the Ram Truck Brand."

Now, let's hear from Zac Brown himself.

"Performing with the USO for the men and women in uniform has been a great experience for us. We wanted to find a bigger way to thank them, a way to mobilize people nationwide to show their support for these incredible individuals," explains Zac Brown on how the "Letters for Lyrics" campaign came about. "Ram Truck Brand was the perfect partner to realize this dream; not only do they share our commitment to recognize the troops' service and sacrifice but they are determined to ensure this program helps to send a little piece of home to our service members abroad."

Nothing says America like a big, solid Ram truck. It's a good thing we have dedicated automakers to set the tone for freedom.

POST COMMENT

Newark new Toyota dealer compares the Camry to competitors Spending new year in Miami – Florida Where to Install Your Solar Panel? NYC Apartments in New York Looking For New York City Apartments Exceptional Santa Fe New Mexico real estate Property for sale Looking For a New Pub… Some Things You Should Look For The Evolution Of Energy work In Massage Therapy Points to Know About Renting New York City Apartments Realities about Renting the New York City Apartments To Rent New York City Apartments You Need to Consider Few Things Killing US Industry And Trade: The New World War See the Best New Blockbuster Movies from Home with Satellite TV