Hardware Brand E Era "of All Chinese Wok", The New Puzzle - Wok, Hardware - Hardware

Wanli of the Ming Dynasty, Lu Chuan began manufacturing iron pots

, has been 400 years of history. Lu Chuan Lu Chuan wok is considering forming group and industry associations, unity and growth, "Lu Chuan pan" brand.

HC Hardware Network At the southeast corner of Luchuan County of Guangxi, a humble wok mouth were gradually, and now turns into a "Chinese wok capital" name. But rely on traditional manual backward mode, the extensive amount of cast production advantages, has become the "iron pot capital" of the secret anguish.

"Handmade" and "pan Capital"

Recently came to Luchuan County's rural appearance of a seemingly abandoned factory in long, ear-piercing sound of the machine grinding all day prodigiously, workers are busy production line next to the tension. Wok just come in crude embryo transport through repeated grinding machines scattered Mars gradually reveals an exact wok; before the final factory, but also pan coated with special materials inside and outside, into the blast furnace in high-temperature calcination.

2006 12 months, Luchuan County by the State

Daily Hardware Industry Productivity Center awarded "China wok Capital" title, but the reporter, "wok capital" to see the whole production process is still mainly manual.

According to historical records, as early Wanli in the Ming Dynasty, Lu Chuan began manufacturing iron pots, has been 400 years of history. The industry from the traditional hand-workshop started in the late 60 century to the early eighties was the rapid development of peak Luchuan County has more than 70 manufacturers wok, wok at the output once accounted for Lu Chuan National Rail pot two-thirds of production.

Now, Lu Chuan iron pots have become a popular commodity on the market, have civil pan, enamel pots, pans and other stainless steel edging 9 series, nearly 300 more than 1000 varieties of specifications.

400 years without brand-name industry Into the late 90s of last century, due to small production scale, low-technology products such problems as a single, pan industry debilitating Lu Chuan, only a few cents per ordinary pan, a few cents of profit, county 50 wok manufacturers have been eliminated.

Luchuan County South fat Kitchenware Co., Ltd. Lu Chuan, chairman Luo Shinan wok industry has witnessed the development process. When the domestic industry to the kitchen

Home Appliances Of transformation, rice cooker, cookers, induction cooker and other kitchen new kitchen space is gradually devouring the traditional, Lu Chuan pan industry, left corner of Ann and unproductive, wasted a great opportunity missed.

Lu Chuan wok 400 years of history, has no real brand, which makes Luo Shinan confused. In particular, he said sadly, lack of innovation in local enterprises, products a single, low-technology, even more serious is the lack of brand awareness, not good a registered trademark, and always only in the low-end products, the hustle, the product selling price low and become major brands of OEM base.

Lu Chuan Xianjingmaoju statistics, Lu Chuan pan supporting a large number of direct sales of beauty, Supor, 9 Yang appliance brands such as special pot, Lu Chuan cooker pot with a share of the special account dedicated national cooker pot over a share of Jiucheng .

"Wok capital" Breakthrough of the Road

Long Weirenzuojia, Lu Chuan human heart uncomfortable. In recent years, Lu Chuan County, "Lu Chuan wok" spare no effort in building the brand promotion, have held a well-known industry experts with the participation of the country, "wok Forum", has carefully planned the "pan Cultural Festival." For the name brand enterprise " working "in the process industry are secretly Lu Chuan pan learn from.

"When we started to do a great iron pot sold in rural areas specifically, but growing in volume; now a new generation of iron pot, getting smaller and smaller, the smaller the more refined, the more refined the more the United States, a fried dishes pot can be sold for 200 yuan, products are sold and exported to the United States and Europe. "Luo Shinan development of the industry is still full of confidence.

New Mo Rong Lu Chuan County that Lu Chuan pan industry to change the chipping away, content with the situation, it is technical innovation, corporate restructuring, business innovation, branding and other aspects of planning a big fuss must be limited to production from wok pan to the kitchen area of development, from the constraints of pig iron wok pan to involve smelting, machining,

Mold Manufacturing and other related industry, to pan this "Golden Phoenix" under the more "golden eggs."

It is reported that Lu Chuan Lu Chuan is considering the formation of iron pan group and industry associations, unity and growth, "Lu Chuan pan" brand.

by: gaga

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