Hardware-level lighting companies to develop the seven major markets - Hardware Lighting Company - Hardware Industry

Hardware-level lighting companies to develop the seven major markets - Hardware Lighting Company - Hardware Industry

Visited by many enterprises, we found that these enterprises to develop in-class market not only reflects their own personality, but also revealed some similarities. Overall, these seven deserve to develop enterprise-level market, attention:

1, sales of the collection in four regions: the regional structure, Bohai Bay, Yangtze River Delta, Pearl River Delta population of the three regions accounted for 35.45% of the total population, land area of less than 10% of the country , has created 57% of GDP and 66% of total industrial output value; and representatives of Sichuan in the southwest are now attracting the attention of the parties.

2, first post after the whole product line: from Home Lighting and appliances and then to project illumination light source manufacturers, are single-product start "champion", a light walk the world. But with the market level of development, they almost invariably chose to widen our product line. This will not only meet the popular trend of one-stop shopping, more diversified enterprise itself embodies the image of the extended group.

3, treatment of hearts and minds for the last distributors: Since the factory-level dealer is not avoided, "a loser", vendor interest became a maximum depth of knowledge and is an eternal topic. Business course, "Blinded by greed," but if the interest from the strict specifications from time to time reflect the impressive human, especially in the economic environment, bad circumstances, I am afraid that is the best "human chains."

4, select "Friends" of the primary conditions: culture, business philosophy and brand recognition became the choice to take Cooperation Partners, the first condition, each has its advantages and rely on the guidance of the corporate culture in the city level down to maintain market visibility and reputation, is undoubtedly the company from its competitors, access to end users the biggest advantage of loyalty.

5, the collective consciousness of the brand: branding is the lighting industry in recent years, the highest click rate topics. Erection in brand awareness campaign of the market in municipal manifest. We all believe: Brand is the only thing can not be copied, especially in the development of quality dealers, the full range of brand Marketing Support is an important means to expand the scale of operation.

6, "snake oil" type of project: domestic demand since the country launched a comprehensive macro-control policies baked, "project" and "successful" two words became the dream of many vendors, hot. Once a model for cities with engineering, brand and sales tend to skyrocket. Hangzhou municipal projects such as the successful bidder for the goods on the lighting in infrastructure projects in Zhejiang Province to open a good situation, but also greatly enhance the product visibility in Zhejiang Province on the lighting. Subsequently, the company's distribution system for a small region Sell Model, the company's sales in 2008 of 2.7 billion, closing in July 2009, compared with the same period last year grew by over 20%.

7, believe in high-input high return: Although the large uncertainties, O Ke Shi-level illumination on the market this year, input costs remain a million yuan. Through the huge investment gains are obvious, basically higher than expected. Kim Han-lighting of the input is more reflected in the product updates on the launch of dozens of new products each month for the different styles in different parts of the development of new products to meet market demand, in order to achieve Kim Han-store for six months a new product updates speed. And Kim Han-establish respect in branding and spent nearly 10,000 yuan per year, of which two, three markets accounted for 50%.

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