Having Fun With Digital Marketing

Today, one will find both consumers and digital marketing professionals in a rush

. Social networks and 24/7 Internet connectivity has lead to people multi-tasking, over multiple dimensions and multiple channels. Moreover, the world economy is caught up in an austerity mode, with leading economists pronouncing a bleak outlook for 2012. This onslaught of fear and uncertainty has changed the way consumers shop and engage with brands. Today, consumers expect much more out of digital marketing brands.

Rather than simple problem solving, they want something new, like a bit of stillness. Hence, digital marketing professionals should think of ways to create content that provides prospective customers with comfort, and the assurance that they will be taken care of, without any wastage of their time, and with matching energy levels. Some digital marketing examples include:

Email messages, which are triggered due to some consumer activity, and sent immediately to customers to get them to re-engage with a website.

Community content that is promoted in other digital marketing channels, and acts as a resource for research analysts.

Comic relief that is included in serious content, to improve engagement, and outreach.

According to a digital marketing study conducted by Pew Internet Life, about 58 percent of all adults (or 74 percent of all adults who use the Internet) said that their main reason for using the Internet was to have fun. Also, about a third of all adults (34 percent to be exact) said that they went online to have fun, in the last two days. These numbers are much higher than the figures collected in 2009, and far exceed the number of people who used the Internet for fun in the previous decade. Digital marketing specialists can tap this consumer desire, and create captivating content that entertains people as well as increases brand engagement.

If there is a separate group of employees in your digital marketing department, who are entrusted with managing social media, it is time to integrate them with the rest of the department. All types of online marketing are social, because the Internet is a social place. Hence, remove the word social from everybodys designation, and bring them into the fold. In the past, the Nielsen ratings offered an accurate measure for media buying, being sort of like a common currency. This is not available for social media marketing, making marketers rely on mushy statistics, to measure enjoyment levels.

by: Qudos Digital

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