Highlights the central air-conditioning industry is facing bottlenecks integration (Figure) - Central air conditioning, Daikin - HVAC Industry

Highlights the central air-conditioning industry is facing bottlenecks integration (Figure) - Central air conditioning, Daikin - HVAC Industry

Export and domestic sales are being compared Sell Decline in home appliance industry, central air-conditioning industry is that some people happy. It is true also been started in 2008 the global Financial Impact of the crisis, but because of the central air-conditioning industry, dependence on international markets is relatively low, thus the overall industry conditions only with slower growth rate, and decreased significantly compared to other industries suffer, claim to be a fortunate and happy.

Although comparison is happy, but in the context of the financial crisis, no industry can be spared. Weak real estate market, the decline in the construction project, the delayed effect of central air conditioning, central air-conditioning industry are making too many market outlook, the uncertainty and complexity. In fact, it is this crisis and opportunities of Environment Next, highlight the central air-conditioning industry consolidation appreciation.

Two bottlenecks: the lack of technology, smaller enterprises alone

Of the domestic central air-conditioning industry, the bottleneck restricting the development of their health, mainly in the following two aspects most domestic enterprises lack of central air-conditioning control of core technology. Central air conditioning at home, most enterprises still rely on the introduction of foreign technology to develop and not have their own R & D capabilities. Air-cooled, water cooled in order to master the core technology of York, Carrier, Trane, McQuay, Dayton Khan Bush and the background of US-funded enterprises in the hands, multi-core technology to master the online Daikin, Hitachi, Mitsubishi, Toshiba and other Japanese companies the hands of the background information , the lack of core technology enables greatly reduced the competitiveness of domestic enterprises not only, but profitability is not high.

The other hand, generally small-scale domestic enterprises. Since the threshold of the central air conditioning industry is not high, relatively easy business to enter. Thus, central air-conditioning industry in the process of formation of the industry over the same period, hundreds of corporate competition, and most of them small businesses with annual sales of less than 100 million yuan. Khan, Marketing Manager of Leighton Xu Jingyu Bush said, "Shandong Peninsula region, there are nearly 200 enterprises involved in the central air conditioning. These enterprises is small, low technical content. Most large companies are OEM to the end product, not to mention technological innovation. "It also only have been 100 in Shandong area businesses, gathered in the central air-conditioning of the Pearl River Delta, Yangtze River Delta region, small businesses even more numerous. Central air conditioning involved in the host country at least more than 600 companies.

A professional that the current market if the domestic central air-conditioning is the Warring States period. Brand shops, disordered competition, and out frequently is a true portrayal of the industry.

Internal and external brand: market, technology, the obvious advantage

Central air-conditioning industry caused many brands, the scale of individual enterprises is difficult to bigger, central air-conditioning industry itself because of the characteristics of property by the decision. In hundreds of national and foreign enterprises in the central air conditioning, eight brands (Japanese Daikin + U.S. capital of York, Carrier, Trane, McQuay + domestic beauty, Gree, Haier) the market share 66.2%, less than 1% share of the brand more than 92%, 92% of other brands that only less than 30% market share. It is said that the brand has a high degree of concentration, but they share less than 1% of the number of brands, still cozy in this market and survive.

(Figure Source: Electrical and central air-conditioning market information)

Eight brands: a list of market share in 2008 (HC Network HVAC distribution map)

These eight brands five foreign brands, in an absolute leading edge technology. Daikin is the Japanese representative of many on-line technology, multi-line with technology Energy , Installation convenience, ideal for office space and luxury real estate unit decoration. Thus, in recent years along with the rapid development of China's real estate market, while growth in multi-line sales for the first time in 2007, more than long-term dominance of water (air) cooling unit, a market share in recent years, the fastest growing products.

Related Reading: Real estate rebound central air conditioning can occasion to send forces?

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