House Cleaning Business - Using The Internet for Advertising
I've previously written articles about how house cleaning flyer's are the #1 best promotion method for your home cleaning business
. Today however, I'm going to talk about how the Internet can be used effectively to advertise any cleaning business.
If you don't use the Internet then you are still missing out on potential customers.
www.yell.com
Yell is the online version of the Yellow Pages and many people would start their online search here if they are looking for a particular service in their local area. It isn't free and it isn't particularly cheap either. Having said that you would probably only need to recruit one or two customers from Yell and the advert has paid for itself.
www.thompsonlocal.com
This is very similar to the Yellow Pages but not as popular. At the time of writing this you can get a free lineage ad in the Thompson Directory. If you can still get one do so, but don't bother paying.
Pay Per Click (PPC) Advertising
This is where you would place an advert in Google, Yahoo or MSN and you only pay when somebody clicks on your ad. you would normally only pay pennies per click but you could end up paying 1 or two. The best advise I could give you is to do some detailed research into PPC advertising and have a set budget. You could end up losing hundreds of pounds with this form of advertising, but when you get it right the benefits are amazing.
Word of Warning!
Lastly be aware that there are advertising sales people online who are just as aggressive as those who are offline. Once an advertising company sees your ad on their competitors' site, you then start getting bombarded with offers which sound very enticing. However, all these small offers amount to a large amount of money and the advertising will hardly yield you any new customers.
House Cleaning Business - Using The Internet for Advertising