How Concentric Local Advertising Benefits Your Local Campaigns
Concentric Local Advertising uses many different types of marketing strategies simultaneously
which increases traffic to your business through the internet. This is so useful in this economy where many small businesses are closing their doors due to the inability to properly market their products and services. It is crucial that small businesses continually try to keep the attention of their current customers while trying to gain new customers.
The best way to get attention to your business is through the use of a good website. Setting up a clean website and focusing on 5 to 6 products or services that you offer is the best way to begin your local campaign.
Your website will need the following things:
1. landing page
2. sales page
3. privacy policy
4. purchase agreement
5. terms of use agreement
6. earnings disclaimer
After your website is developed and ready to go, Concentric Local Advertising teaches you how to draw targeted traffic to your website. Many of these marketing techniques described below can be done on autopilot.
1. email marketing
2. forum marketing
3. social bookmarking and social networking
4. article marketing
5. automatic direct mail
6. local internet ad marketing
One main goal of building your business is building your contact list. You can build a list by having people opt in to receive emails from you. Most of the time this is done by offering someone a free ebook or software in exchange for a person's email address. Your offer is called a lead magnet and this lead magnet should be enticing and necessary.
Another example of automating your marketing can be done within forums. You can purchase an automation tool such as Traffic Guaranteed.tv. at an affordable price to help you reach all forum members more quickly. This tool allows you to send private messages with your website link to all members of any forum you like. The goal is to join a forum that relates to your business because the members will more likely be interested in what you have to offer.
For social networking I use a program called Twit Source which automates my personal networking tasks.
One more important thing that you will need, which is very affordable is a good autoresponder. This will keep your list organized and will automate all the emails to your list.
If you look around on the internet, you will find many automating tools that are beneficial to your local campaigns. Concentric Local Advertising explains how to market to your target audience/ or audiences simultaneously. Regardless of whether you chose to enter all of your online ads and information manually or you invest a small amount of money to automate your efforts, constantly getting your business in front of others is the only way to keep your business from closing its doors.