Digital posters are now becoming the fastest growing display items
. The term digital is familiar to everyone. The digital posters are broadcast using a digital signage consisting of a large plasma or LCD display. The display unit is connected to a computer whose hard drive stores content that needs to be displayed on the digital screen. The computer is connected to the advertisers' remote IP location. It is the choice of the advertiser if he intends to make a change in the display while sitting remote or he wishes to continue to run directly from the computer's hard drive.
The LCD screens have different sizes. These sizes range from 8.4 inches to 82 inches. The PC may further be connected to a video display unit it is quite possible as in some cases it has been shown as it plays only a controlling as a bridge unit between the display and the video running unit. The video unit can be VGA/DVI/HDMI. The most up to date and reliable is the running of video through the hard drive of itself. The computer software or dedicated software for the purpose does the entire job itself.
In warmer climates, some display units may also require cooling units for the large displays as the machine temperature tends to increase and may result into the short circuiting or circuit board burning. The digital signage is more appealing from the distance. Printed materials and posters do start getting unattended due to the repetition and even considered as paper garbage.
Digital posters have following advantages:
* More appealing
* Distant eye view
* A symbol of entertainment
* No paper is being used, there fore nothing goes wasted.
* Always have the capacity to get attended
* Symbolizes the financial standing position of the seller and the product
* Pollution free
Whereas it has disadvantages also:
* High cost of investment
* Investment sink chances
* Available for only one client, may create a product monopoly.
* May create a rat race between the advertisers
* Loss of electrical power
* High chances of serious accidents
* Noise pollution
* Fatigue full to the eyes.
* Repetition may cause a blow back to the product due to monotony.
Simply assembly option of a Digital poster is to first create a media content, then add the images of the product to the memory card through a memory card reader and then insert the storage card into the media player. Now plan out the activity, which is rotation time, the dynamic advertisement is now ready for you.