How Does Attraction Marketing Really Work?
The idea of attraction marketing seems to be really making a lot of noise lately
. I can't tell you how many of my clients have been asking me about it in the last couple of months -- what is it, does it work, can I do it too?
There's really no secret.
I've been practicing attraction marketing for years in my own business. If you're successful, I bet you have too.
So here's the big secret... Attraction marketing is any marketing strategy designed to "attract" people who are interested in your products, services, or business to you or your website like a magnet.
Frankly, I think attraction marketing and pre-selling are pretty much the same thing.
The idea is that you don't want to SELL people your wares. People hate to be "sold," but they love to buy stuff when it hits their hot buttons and the buying experience is pleasurable.
In my mind, attraction marketing really comes in two parts... attracting interested people and enticing them to buy. Let's talk about each one separately.
1. Attracting Interested People
The key to making a good living with your business, no matter what business you're in, is to get your business in front of people who are interested in buying what you have to offer. The more interested people who see what you've got, the more money you're going to make -- simple as that.
In the online world, there are lots and lots of easy ways to do that:
* Write great keyword rich content that attracts interested people through search engines.
* Write articles that will interest your target audience.
* Create videos that will attract interested people.
* Offer a free ebook, ecourse, or report to your target audience (lead capture).
* Advertise your free offer, rather than your products, services, or business.
You want to help interested people find you, but you don't want to sell them.
You can practice attraction marketing in the offline world as well:
* Advertise a free offer on your website in newspapers, signs, flyers, billboards, etc.
* Create and advertise a recorded message about your business or products.
* Put a sign on your car.
* Use your own products publicly.
The essence of attraction marketing is that you want to give people who are interested in your products, services, or business a reason to be attracted to you and do it in a completely non-threatening way.
2. Enticing People To Buy
First of all, you've got to get the dollar signs out of your eyes. Too many people operate their business like a used car salesman.
Let me draw you a picture and you'll see what I mean.
As you're driving up on a car lot, you notice a group of salesmen sitting together near the entrance. As your car turns in, all the salesmen turn towards you and you see the cold glint of dollar signs in their eyes.
You flinch just a little, but still find a parking spot and stop the car.
As you get out of the car, you notice that the salesmen are urgently talking amongst themselves until one of them puts on one of those fake smiles and starts walking towards you while the others quickly disperse.
"Hey what kind of car are we looking to buy today?"
YUK! I hate that so much that I actually refuse to talk to sales people and make my husband deal with them.
No one likes to be treated that way in any situation.
But if you're hard selling everyone who visits your website, then you're acting like that money-hungry used car salesman and driving potential customers away.
You've heard it before, people buy from other people that they like and trust.
Your job is to give people the things that will attract them to your business, build a relationship with them, and then gently recommend your products, services, or business when they show an interest.
That's the essence of attraction marketing.
by: Arvada Yates
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