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How Important Is Email To Your Business?

Email communication has become an integral part of how businesses communicate

. It is vital in today's world. Businesses have worked hard on compiling a reliable and opt-in list of dedicated followers and clients. Online marketing campaigns can increase a companies bottom line, can be used as leverage to be referred to new clients, and can be the ticket to a new account for any business. Messages transmitted on computer appear in a reader's inbox in a matter of seconds . . . Or Do They?

ISP providers usually do an "ok" job with their delivery when email lists are small. However, if someone finds themsleves in a position, or industry, that requires them to reach out to a massive number of virtual addresses, a standard provider might be slowing down the online efforts.

Email deliverability software solutions and consulting can help overcome this. The industry leading email sending solutions should be both easy to use and very affordable.

Various industries could drastically improve their effectiveness with this type of solution, for example:


Marketing Professionals - meet your new favorite employee, an easy-to-use software solution that requires no technical skills. With an email marketing software system at hand, various marketing campaigns can be created for numerous clients and it is easier than ever before. The added benefit to all the hard work behind coming up with an online marketing campaign, is the piece of mind that comes with knowing a campaign email will leave through the out box and enter the inbox a a prospective customer or an existing client!

Non-Profit Organizations - donation newsletters and event details can finally be sent out via newsletters - hassle free. By managing different mailing lists one can select which subscribers will receive which newsletter. Any un-subscribers or bounced addresses are automatically removed from the list. The goal of a consulting firm is not only to help get message out, but to do it with ease as well. Time is valuable, and frustration is unnecessary.

International Companies - Email communication is of great advantage for companies that do business internationally. When time zones crisscross, making it difficult to schedule oversea calls, scheduling successful messages that reach specific mailing lists can be your complete answer to a time zone dilemma.

Virtually any industry can benefit from effective email delivery. A good email delivery software should be user-friendly, manageable, and affordable; with that combination the possibilities are endless.

Political Campaigns - newsletters, manage, track and analyze responses

Web Designers - resell services to clients

Higher Education Institutes - reach large numbers of students and personnel

Health Practitioners - newsletters and content to loyal followers


Business and/or Wellness Coaches - stay in contact with clients, analyze open rates

Public Relation Managers - keep everyone onboard of events and news

It is understood that professionals are proficient within their industry, and that dedicating the majority of their time to growing is a primary objective, rather than hassling with ISP glitches. Top notch consulting, along with technological knowledge, allows quick identification patterns or errors. Also, the know how to efficiently interact with the ISPs, allows the top email consulting firms to deliver the results sought after by clients. It is much more valuable for businesses to focus on their clients and business to business interactions, while a consulting firm focuses on delivering your emails successfully.

by: Stacey Hammel
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How Important Is Email To Your Business? Seattle