How Search Engine Marketing Helps Your Business
Search Engine Marketing (SEM) is a slightly ambiguous term
. SEM can refer to paying to the search engine, so that your website appears on top. In that sense it refers to paid placement, contextual advertising, and paid inclusion. SEM can also be used as an umbrella terms meaning all search engines related promotional activities including search engine optimization. For the uninitiated search engine optimization is simply optimizing the text and content of your website, so that it shows up within the first few searches when a relevant query is made. But the question that remains is why SEO or SEM is so relevant.
A young brash businessman may think that if his product is good and website is sleek, it should sell on its own. Why should he steep down to such mundane things like Search engine optimization and Search engine marketing. Perhaps in an ideal world search engine marketing would not be necessary. The consumers will diligently search for the best product and the best website. But this world is far from ideal and the people in the world are full of biases. They do not think rationally, they think conveniently and rationalize.
Since it is convenient for human beings to limit their search to the first few websites that show up after a query, search engine marketing becomes extremely important. As a businessman there is nothing you can do to change peoples perceptions or habits but take advantage of it. You can only adjust your marketing communications to make sure your message reaches them. Search engine marketing is necessary since human beings (your consumers) have a deeply entrenched bias for things which are easily available.
The discerning reader may ask at this point, what if every website owner tries to do search engine marketing. Wouldnt that negate any competitive advantage that one builds up due to search engine marketing? Well the answer is that search engine marketing cannot be a competitive advantage. It is more of a hygiene factor you have to do it to survive in the market.
About Shanq Web:
We provide excellence in the fields of Integrated Web Marketing (iWM) solutions with a whole new sophisticated division of research, strategy, creativity and technology. Our passion for professionalism with focused business strategies generate effective and outrunning results in the field of web hosting, website Design & development, E-commerce solutions, and Internet marketing; a complete package of web services.
by: Abeniel Huten
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