How Social Media Helps In The Promotion Of Your Business

Over the weekend blogs started publishing stories about what could only be described

as a PR nightmare that happened to a large corporation that manufactures a whole range of consumer products including chocolates. The PR nightmare started with a video uploaded by an environmentalist group showing how the said manufacturing firm uses palm oil from unsustainable sources. The manufacturing company's Facebook page was soon flooded with messages and requests to stop using palm oil from unsustainable sources.

The debates in the Facebook page became heated and the person in-charge of the company's Facebook page began to sound irritable. The company, a global business with presence in practically all free nations in the world, went down to the level of a few of its critics and started bickering. Cleary, the person behind the company's Facebook account forgot the basic rules of corporate communications. This shouldn't be happening to a major corporation with a reputation to protect.

When you have a business, you sometimes cannot avoid having criticisms directed towards your business. If you know how to handle criticisms then you can prevent criticisms from having major negative effects on your business. If you do not handle criticisms well then a simple criticism could become a major problem for you and can affect your image and your business negatively.

As much as possible you would want someone who understands marketing and corporate communications to handle your Twitter, Facebook and other social media accounts. Social media may seem like they are not really important but they are. If you are going to use them in your business, make sure you are using them the right way. Otherwise, do not use them at all. Do not take social media lightly. They have the great capacity to reach a wide audience and spread information online. With millions of people spending a great deal of time online, you shouldn't take social media lightly.

If you want to take full advantage of social media for your business, you should definitely see how you can use them to really push your business further and manage them professionally. Hire someone competent to handle your social media for you. They are just as important as traditional media and can deliver the same results as traditional media. A virtual assistant company that can help you take full advantage of social media. With competent professional who understand the power of social media, the company can create content and build networks online that can help your business achieve more.

by: Lawrence Perry

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