How To Add More Functionality In Your Ecommerce Store With Magento Plugins?

Think of ecommerce and you will definitely think of Magento web development

. Magento is one of the most popular and user-friendly content management systems specially designed for setting up ecommerce store. It is open-source software developed by a community of business people and developers having keen interest in improving online shopping experience. Its advanced features and functional extensions further help merchandisers to set up a comprehensive, good-looking website that is designed to attract more users or customers. There are several kinds of Magento plugins, each one is having a specific quality that helps in improving the functionality of an ecommerce store.

With the help of Magento ecommerce development, you can be in control over every aspect of your online shop be it the themes, templates, plugins or extensions. Plugins such as Canonical URLs for Magento, Fooman Google Analytics Plus, Yoast MetaRobot etc. have all been developed in such a way that they make an ecommerce store highly functional. The best part about using these plugins is that you do not need to be a computer genius to work with them. They are simple yet powerful tools that increase the visibility and marketability of a site in more than one way. Let us look at a few common plugins and try to understand how they add more functionality to an ecommerce store:

Canonical URLs for Magento : This plugin helps in reducing issues of duplicate content. It is a free plugin that sets up canonical tags every time a new product is added in your Magento powered ecommerce store. This type of plugin helps in search engine optimization and helps Google count the links that has a campaign tagged URL towards the canonical URL.

Yoast MetaRobots : A great help for SEO, Yoast MetaRobits prevents indexing of your search engine results pages and tag pages and also your non-content pages by adding a noindex code. It also has options to set custom robot tags for CMS pages.

Fooman Google Analytics Plus : This plugin helps keep track of what is being searched on your website and what are the keywords users are typing to look for products and services. This plugin tracks every individual page and gives an exact picture of how customers are using your site.

Fontis WYSISYG : A What You See Is What You Get plugin, it helps in easy navigation of an ecommerce site. For many who are not developers but still need to use the CMS for daily updates on the site finds this plugin very handy.

Shop by Brands : To categorize shopping according to brands, this plugin is very useful. It lets you separate a brand from another, something that several users find useful. Moreover, instead of division based on brands, you can also go for division that is based on manufacturers, artists, authors etc.

The above list is in no way a comprehensive list. They have been listed to give an idea of how plugins can add functionality to a site.

by: PixelCrayons

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