How To Choose The Best Brand Name For Your Business

Putting up a business entails a lot of effort

, time, money and resources. Apart of this process just as important is deciding on a brand name of your new company. So as entrepreneurs, how do you select the most appropriate brand name for your business? Take note that this is an integral part of decision making since your firm will be stuck with it several years or more, thats why its worth the effort if you really think about it.

.Make your brand or business unforgettable and catchy.Numerous firms have used the initials of their kids or even their own names combined with their spouses as their brands. Theres really nothing wrong with that, but for example, LK Enterprises or HCI Services dont have that much impact, right? Though they may sound safe, they can be plain, dull and blandsomething which you dont like your brand to be, may it be located inUKor anywhere else in the world. First rule when it comes to naming your businessmake it more unforgettable and if you can, make it more catchy.

Your brand name can attractbusinessleads, closesalesand get more repeat customers. Think about that when you choose on what to name your company.

.Make use of alliterations. This is using similar letters from the beginning of every word. Generally, this is the first or second letters though any combination which works well (and sounds good, of course) will do. Corton Computers and Expert Express, both fromUnited Kingdom,are some nice examples. Just concentrate on a single feature of the goods and services youre branding.

.Name it after a geographical location or your own services offered. Now, this ones helpful especially if youre optimising your company website for the search engines. Some examples of these firms located inUKare Liverpool Office Supplies and Newcastle Plumbing.

.Have fun and great name recall with rhymes. Theres nothing even better and striking name recall than rhyming words. And you can use them with your brands. Aside from easier name recall, this could also establish brand awareness as clients and customers will tend to evangelize your business name with their colleagues, families and friends.

.Not only thatyou can also utilise rhyming for your slogan.A study by Princetown Universityfound out that people were more willing to trust in rhyming slogans. With that information, your firm can have a lethal combination if you could rhyme your businessmarketingslogan with your brand name. Imagine how that will sound with yourtelemarketingcampaigns! Not only will it be unforgettable, catchy, and with fantastic name recall, but one canthatalso summon peoples trust.

Some great examples of rhyming brand names are Very Cherry (ice cream brand) and Roly Poly (sandwich shop)

Despite these tips and suggestions, the most important thing is that youre comfortable and happy with the name you ultimately come up with as your brand to represent your products and services. Most of all, make your brand name uniqueit pays to research your market (and your competitors too!).

Its always best to be an original that stands out from the rest.

by: Oliver Scott

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