How To Expand The Electric Tool Market Share

Currently, the worldwide sales of electric tools are from China

. China has become the world's major electric tools country. In particular, last year first time appeared electric tools export volume and price overall increase good news, indicating that electric tool industry will have great development. Portable electric drill sales has 10 billion dollars in recent years, China's Electric Tools Industry vigorously explore the international market, which has made achievements that attracted worldwide attention.

China has become the world's largest electric tool production and export country. Last year, by the worldwide silicon steel, copper, aluminum and other raw material price hikes and China's electric tools international market price reverse the last year slide trend, the average price all up, and rising range is significantly. More than 400 million U.S. dollars in exports of bulk products, hand-held electric drill average unit price rose 16.4%, hand-held electric saw an average unit price rose 18.2%, average price of hand-held electric sanding tools up 13%, the other electric tools average price rose 13.5%.

As 80% of electric tools products exported to European, American countries, almost 50% exported to the United States, Germany and the United Kingdom these three major markets. The global electric tool import volume largest markets are the United States and Germany. In both countries, our market share of respectively 55% and 30%. In these countries' architectural hardware stores and hardware tools shops can be seen that the general electric tools products largely produced in China. As developed country's people are willing to make DIY, which decided for a long period of time in Europe and North America will be our electric tools major export area. But after the financial crisis, electric tools export need to find new markets.

To consolidate the current occupied market, and further develop and exploit new markets, the futures focus on the following aspects: further improve product quality, accelerate new product development. Particular emphasis on accelerating the battery electric tools and electronic control of electric tools development, continue to improve the level and quality of products.

Further study in European and American electric tool trade practices, in a stable and gradually expanding domestic electric tool in Western Europe and North America electric share, actively explore new markets and achieve market diversification, particularly focus on developing the African market, Latin America and Eastern Europe.

Against low prices competition, regulate the export market. China largely export electric tool except for some foreign products, the general price is low, caused this phenomenon is mainly due to low prices between exporters. Especially in recent two years, this phenomenon has been from the foreign trade market extended to the domestic market, resulting in economic industry overall decline.

by: Amanda Xia

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