How To Generate More Cash From Your Information Products That You Could Imagine

Would you like to make more money selling your information products

? It's quite easy to do if you know how; you simply need to sell more, and refund less. If you can do both then you'll make even more money. The good news is that all you need are three simple tools that won't even cost you a penny to take advantage of.

The best thing about these tools is that you can use them in all of your promotional items, from sales letters and autoresponder messages, to classifieds ads and solo mailings.

You can also use them to make sure you refund less.

And the best bit is that they don't cost a penny, they work over and over again, and you have complete control over them.

Intrigued? It's really quite simple. The tools are the way you use words.

Tool one: Education

The whole reason that people buy information products is because they want to learn something. So you have to give your customers information that teaches them something.

But don't wait for the information product to do the educating. Start with your promotional tools and you'll soon have your prospects thinking: "this person really knows something; I need to take a closer look."

So you'll sell more.

Make sure that your information products actually show customers how to produce the results in their own lives and they'll walk away happy and satisfied.

And you'll refund less.

Tool 2: Entertainment

Providing educational content is only half of the battle here.

Let's be honest here; your high school physics teacher provided you with a whole load of educational content in each and every class you attended, but would you buy something from him?

Nobody likes boring content. If a boring programme comes on television we'll switch over and if a book is boring we'll likely fall asleep. And I don't know about you but my credit card stays firmly in my wallet if I'm reading a boring sales letter, or autoresponder message.

You need to bring your words to life. Make them fun, make them entertaining, keep the reader engaged.

Try using:

* Illustrations

* Funny stories

* Outrageous statements

I once read an article titled: "I'll Swallow A Live Grasshopper If This Doesn't Boost Your Website Traffic".

It was an extremely popular article!

We all love to have a good time and there is no reason why you can't apply that mentality to your writing.

You need to entertain your readers as they consume your promotional materials.

You'll sell more if you do.

Once they have bought your product you need to make reading it an enjoyable experience and keep them entertained.

And you'll refund less.

Tool 3: Emotion

We are all driven by emotion, whether it's outrage over an injustice or excitement at a success, emotion is what makes us human.

Stop for a moment and think about the decisions you have made in the past few weeks. How many were made after intelligent analysis and how many on an emotional response. As much as we'd like to deny it, most of us make decisions based on impulse.

Your job here is to invoke emotions in the reader. Fill them with hope. Empower them. Make them feel courageous. Motivate them. Get them to take action.

Even more than being educated and entertained, people want someone to compel them to do something to improve their lives. So fill your readers with hope and expectation with your promotional materials.

You'll sell more products.

Then fill your customers with more enthusiasm and more confidence with every chapter that they read of your information product.

And you'll refund less.

Three simple but incredibly powerful tools:

Education.

Entertainment.

Emotion.

The power and the profits go to people like you, who put them into action.

by: Clare Swindlehurst

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