How To Get Maximum Exposure From Google Ad Words Campaign

We would like to share some basic but almost mandatory tips for the Google ad words or any other interactive advertising campaign

. These tips can help you to get maximum exposure and business leads in your limited budget.

Structuring A Campaign

Now of the two structures of the campaign, i.e. keywords and placement, we here shall discuss only on the keywords aspect of the campaign as this aspect is easy to optimize and provides maximum result for limited budget.

The basic platform for developing the campaign is to get the maximum number of CTRs or Click through Rate. The higher is the CTR of your site the lower becomes of your CPC, Cost per Click. The trick is framing such content of keywords for your promotion that it does not get diluted amongst the other searches and ad Words. So the focus should be on building original content with unique and optimum relevant keywords.Persay, I have to promote a 'used car'. The first thing I do is group themes of 10-20 keywords and relevant to my product and the target sites. That would sum to at least 10 groups in total. Or, if I could create 20 or more groups with 2-4 keywords each that would serve me better with positioning, targeting and ultimately give me higher conversions. The themes could range from vintage cars to scrap ones with the bottom line of the content being as good and as original as possible.

Optimizing The Campaign

The process starts with bidding. So bidding higher initially gives you a way with impressions, clicks and also helps you in developing a bit of history too. And as your CPC starts dwindling, you can continue with further optimizations. As mentioned above as well, the main focus should be on getting highest CTRs.

For landing page optimization of the Google Ad word Campaign, I would use the SEO process and build back links before launching the site. This gives a head on advantage with the content. And has been continuously been stressed so far keeping your text original helps you from getting the boot. Moreover, another thing that could be done is keeping the links to Sitemap, About, Terms, and articles pages in the footer which can help the site perform better in Google Content.

The Final Steps to Success

Constant monitoring the performance of the keywords and sites helps you in keeping a track of your performance. Eliminating keywords and blocking sites which are not performing well increases the chances of success of your site.

For example, you can use a tracking/prosper202 to check the performance of your content keywords or running a placement report of domains helps you in eliminating the underperforming ones. This increases your overall CTR and your quality score. Furthermore, blocking networking sites like facebook.com, myspace.com, etc. and overcrowded portals like gmail.com, ezinearticles.com keeps them from affecting the performance of your site. This helps in bringing your CPC down which ultimately translates into maximum success.

All in all, it is pretty to run a campaign as long as you keep yourself off the BOOT.

by: Arvind Webmaster

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