How To Make Web Video Marketing Work For Your Business

We've all heard the saying that a picture is worth a thousand words

. What if a picture is worth $1000 or more? And what if you have twenty-five pictures every second? What is that worth to you? Now you may wonder what I'm talking about. What I'm really talking about is video as a really powerful medium. The same goes with web video marketing.

I'm very into branding my SEO products and services and things like that. I think it's a really powerful tool to connect with your audience which ultimately is what we need to do.

Everyone has heard of YouTube. Many of us have jumped on YouTube and we've gone from looking at a tutorial on something and now we're fishing on the Atlantic Ocean? It just happens, right? The thing is, everyone seems to do that. That kind of thing is here to stay. That's why making video is a way to capitalize on that kind of phenomenon that is happening now. This even birthed the concept of video optimization.

I was at a dinner party recently and I said, you've got to see this. There was this new Old Spice commercial. You've got to watch this. Everyone watched it and they loved it and they said, is there another one? I said, yes, there is another one. So we watched that one. Someone recommended something else and the dinner party turned into us crowded around a computer.

So we've got this phenomenon called YouTube which everyone is drawn to. It is the largest video site on the planet and it's also one of the busiest search engines. It is number two, only behind Google, which it is why it was bought by Google. A lot of people out there are using it for many reasons and web video marketing is one of those. Studies on web video production say twenty hours of video is uploaded every minute. If Hollywood were releasing films to match that volume, they'd be releasing 86,000 new films every week. So that gives you some indication of the kind of proliferation of what is out there.

The question begs, if I'm just one person making one video, how is it going to get seen? Isn't it just going to disappear in the sea of content? This is why we're going into the specifics of how to use the SEO part. You make a piece of content and find a niche within it and people will find you.

What is the purpose of web video marketing? The human element is the part that you can really use by making video. In our website the owner is the first person you meet, telling you about what you're going to find out about, what he does and what is contained within the website. Instantly, you say, oh, there are people in that company. The funny thing is, you think about Mc Donalds, you think about Coke, you think Microsoft, that is just a name, just a banner. People run those companies. People make the decisions.

by: Jimmy Cox

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