How To Survive In The Stationary Industry
Stationery has been the strength of the competition in one of China's light industry exports
. However, China office stationery involve into the poor export environment, whats more, it also suffered the vicious competition in the local enterprises. more and more cottage factories and cottage endless stationery products are fill with the market. Therefore, increasing brand competitiveness is the key to overcome the difficulties of the stationery industry.
Decrease in export orders
It is understood that, since 2008, after the U.S. subprime mortgage crisis, the weak market situation of international trade has affected the export of China's stationery. At the same time,
the increase in production costs, the contact of stationery export order and other uncertain factors gradually let the enterprise exports caught in a bad situation with a serious decline in the volume of orders.
We participated in a number of enterprises in Guangzhou and Shanghai in first half year, but the effect is not obvious, and the business is bleak. And compared to last year, the U.S. dollar, the euro, Australian dollar are in the fall in this year. customer demand for lower prices, otherwise no less than the order. Said by the person in charge of a professional enterprise engaged in the OEM stationery business.
Vicious competition restricting the development of the industry
It is understood that the cottage factories, cottage product came after another is a major cause of endangering the development of the industry. Because of the low threshold of the stationery industry, mainly small factories which sell the production of cottage products will take the opportunity to seize the market at low prices. So a lot of local enterprises is in a dilemma, Especially in recent years, the result of vicious competition in cottage factory, cottage products is not uncommon. The enterprises face the most troublesome problem is the protection of intellectual property rights is not the intensity of stationery products. The design company want to develop new products, but the appearance of the patent will take at least 18 months to be approved. As a result, A product will be imitation by other companies, and enterprises suffer serious economic losses.
The industry needs to improve brand competitiveness
First of all, all the enterprise need to do plan. To analyze the strengths and weaknesses of competitors to understand the characteristics of the background and needs of the target customers. If you can not meet customer needs better than the competition, you need to do to improve their own capacity, rather than blindly try to steal the opponent's customers. In addition, the stationery manufacturers need to speed up the update of the network information and obtain first-hand information in time. In one hand, Strengthen exchanges and learning between the various enterprises in the industrial zone cluster. In the other hand, government plays a linking role to hold a cooperation Exchange Conference, and praise outstanding enterprises.
Foshan Jie Zheng Long Office Supplies Co., Ltd. is a professional office supplies company, which integrates the relevant business of wholesale and retail of office products, We are devoting ourselves to satisfying our customers requirements, and to be a money-saving, time-saving and saving labor office expert for our clients. We hope you can join us and established long-term relations of cooperation with us.
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by: vera_liu
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