How To Unleash A Viral Marketing Powerhouse
The internet provides a harsh and extremely competitive battleground for businesses
, and only the strong survive. As an internet businessman, you are going to have to make your business and your product or service offer stand out from your competitors, or else its a one-way ticket to financial doom.
Youre also going to have to get your target market to notice you, remember you, and if possible, refer you to their friends and other potential customers.
There might just be one major problem you havent got a clue how to do it, nor do you have the funds to do it.
The answer is in a brilliant tool called viral marketing.
Viral marketing is in essence word-of-mouth enhanced a thousand times over through the power of technology, particularly the internet. It uses the resources, credibility and social contacts of your customers and potential customers to promote and spread the word around about your product. It is inexpensive and easy to activate, making it perfect for small businesses over the internet.
Now the big question: how do you unleash a viral marketing powerhouse?
1. Find your product or services unique benefit. You can do this by asking yourself what need of the customer your product or service can fulfill that others cant the answer is your product or services unique benefit. But before laying any claims, be absolutely certain that your product or service can fulfill the benefit you promised otherwise, youre going to have problems with your credibility.
2. Find your target market. Know who your potential customers are how old are they? Where do they live? Are they single, married, divorced? Do they have children? What is their typical day like? What do they do on the weekends? The more you know about your target market, the better you will be able to figure out how, where, and when it is best to introduce your product or service to them.
3. Get creative. Make your website and the emails you send out entertaining, interesting, and attention-grabbing. They must be cool enough to read, and even cooler to pass around. Dont forget to make them relevant to your recipients as well. Keep in mind that you are not the only one trying to grab these peoples attention there are hundreds of other businesses out there ready to steal your customers away. With your website and other materials, make sure that doesnt happen.
4. Keep your current customers happy. It is harder to get new customers than to keep current ones. So before you set off to execute a viral marketing campaign to grab new customers, make sure that your current ones are satisfied with your product or service. Encourage feedback from them, and give special attention to their comments about your product or service. In the long run, these customers will provide great value to your business as they become product or service endorsers that you dont have to pay.
5. Encourage referrals. If your budget allows it, provide an incentive for customers to refer your product or service to others. It can be a free gift, an extra service, discounts, and so on, as long as it will motivate them to tell their friends about your business.
One of the best ways to encourage referrals from your customers is to keep them loyal to your product or service. And you can keep them loyal by keeping them happy, and making them believe in your product or service so much that they become advocates of it. When they become loyal to you, you wont even need to provide them freebies or discounts in order to encourage them to refer you to others they would willingly promote your product or service.
6. Offer freebies on your website. Provide e-cards, newsletters, wallpapers, screensavers, and other viral marketing materials that your sites visitors can download for themselves or forward to others. As usual, make sure that theyre attention grabbing and interesting. They must be material that people would be proud to use as their desktop wallpaper or screensaver, and so on.
These are just a few of the many ways you can unleash a viral marketing campaign. The best thing about viral marketing is that if it doesnt work the first time for you, because its inexpensive and easy to execute, you can try and try until you get it right. So get working on your viral marketing campaign now.
by: Elijah Chai
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