How to keep your store looking as if new merchandise is always arriving

How to keep your store looking as if new merchandise is always arriving

Those who start a dollar store are always looking for strategies to keep shoppers excited. One of the easiest and most successful means of doing this is with the merchandise you have available for sale. The strategy is to always make your store appear as if new and different merchandise is arriving each and every week. Yet for many owners there just isn't enough funding to continually bring in extra pallets of dollar store merchandise beyond the core products that must always be readily available for shoppers. There is another way. In this article I present strategies to keep your store looking as if new merchandise is always arriving.

Rotate end cap merchandise

Most shoppers will be drawn to end cap merchandise as they are walking through your store. However as they approach end caps in certain locations that are near newly-arrived merchandise or displayed in an aisle filled with consumables they need to purchase, they may overlook an end cap or two. As a result they don't even notice the items on display. One way to make it appear new merchandise has arrived is to rotate end caps. Move merchandise from front to rear in your store. The next time those shoppers come in they are much more likely to notice items they missed during their previous trip.

Move merchandise from front to rear of the store

When you start a dollar store another strategy that works is to move merchandise being displayed at the front of your store to displays at the rear of your store. Possibly it is a bulk display in the store lobby, or larger displays running along front windows, or even bulk displays against the walls of your store. Simply move one or two of these large displays to the rear of your store. Shoppers who missed this merchandise on previous visits will react as if the merchandise just arrived.

Move merchandise from rear to front of the store

When you start a dollar store you will soon discover fewer people really examine merchandise toward the back of your store. Just reverse the ideas previously mentioned and move the merchandise being displayed in the rear of your store toward the front. Once again all who missed noticing this dollar store merchandise previously will assume it is newly arrived.

To your success when you start a dollar store!

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