Importance Of Audio Conferencing For Emerging Economies

For any emerging economy, there is a need to optimize business processes and improve the project turnaround time

. This includes streamlining the business communication process, since it is essential for maintaining coordination between all concerned parties. Malaysia is a growing economy where the enterprise conferencing sector is growing at a rapid pace because of the huge demand of the companies to enhance their business communication infrastructure and bring it to global standards and operator assisted calls has a huge role to play in that.

As a hub for manufacturing in Southeast Asia, Malaysia is home to a number of companies that are engaged in developing electronics, apparel and other mass market goods. The organisations that export goods from this country usually rely on international conferencing solutions to remain in touch with their counterparts in other parts of the world. The communication operations of such firms largely depend on the efficacy of the conferencing suite, which has been steadily improving over the years as the infrastructure of Malaysia has continued to develop. Therefore, superior quality on demand and operator assisted international calls are indispensable tools for the organisations based here.

Using conf calls, companies can maintain full coordination between remotely located branches and business partners without any concerns about the reliability of the service. Multiple redundancy checks allow the Conferencing Service Providers (CSPs) to make sure that the calls will not be disrupted even in case of network failure. Moreover, they follow the most stringent network security protocols so as to make sure that the participants conversations cannot be accessed by authorised parties. This way, users can share confidential and sensitive information with their counterparts during the international conference calls without being worried about any security issues.

Since information exchange over long distances is the key role of multipoint audio conf calls, there is a need for some features that can facilitate better exchange of ideas and data. Therefore, CSPs include a host of features in their reservationless and operator assisted conferencing suites. These include the likes of polling, Question and Answer (Q&A) session, call transcription, participant count and reporting, recording, mute (individual as well as group), lecture mode and private role call, among others. A complete report providing the details of the conference calls can be provided by the service providers to the clients as part of its post-call services.

Nowadays, VoIP calls have become extremely popular in developed countries, while it is still catching up in emerging economies and PSTN network remains dominant. In such a scenario, companies can use audio conferencing suites that are compatible with both network and, thus, provide users with the flexibility to interact with users working on either platform. This will help them optimise their business conferencing infrastructure to a large extent and streamline the process.

by: Dines Mark

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