Importance Of Business Card Print Quality
Looking to WOW your potential or current customers
? Don't overlook the power of "small" details - the importance of business card print quality may surprise you.
Business cards say a lot about the perception of quality within your business, and how seriously you take your business. A business card that lacks print quality may give the impression that you are working in a half-hearted way on your business in between other priorities or more important ventures.
Business cards can often precede you into a potential customer's hands. You may meet a manager or staff member, provide a business card, and ask to call on the person again in the future. The decision-maker may not meet you during that first contact, so your business card becomes a first impression.
While the temptation may exist to print your own business cards, there are several drawbacks. One is spending the time and effort to purchase the right software and stationery. You want to be very proud of the look and feel of your cards; if the look is that of an amateur's efforts, this message detracts from the professionalism of your business. Secondly, printers available for home use do not have the sophistication of professional printers. Photos and ink fade over time using home-quality printers, while professional business printing results in cards, photos, etc., that remain as brilliant years from now as the day you purchased them.
High quality print, paper, graphic designs, and informative messages all develop an impressive first image to your potential clients. Use a business card printer with a good reputation and extensive experience in providing excellent quality cards, along with the flexibility to meet your specific requests. Determine if the professional printing company will work with you easily, through drafts and ongoing changes. Check to see if they are using top quality equipment, for greatest results.
Ensure that vital information about the business is listed on the cards, such as your logo, contact information, website details, as well as special offers or catchphrases. You may want to work with a design professional to select a logo and messaging that encapsulates the distinctiveness of your business. Use their creative expertise to design a card with outstanding impact.
Equally important is the relationship between the type of business and the business cards. For example, colourful, flashy cards may not fit a sedate or solemn occupation, such that of a funeral home. Conversely, the business card of an artist or interior designer may not be highlighted appropriately with plain or one-colour business cards.
Within both ends of this spectrum, however, print quality speaks volumes, in an influential yet subtle manner, about the perception that customers have of the type of service that they will receive.
When designing your specific niche for your business, remember the small details, such as print quality of your business cards, which create a powerful image for your company before you ever meet your intended clients. Design your business cards with care, and they will enhance the prosperity of your business time and again.
Importance Of Business Card Print Quality
By: Brett Davis
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